Soleo Organics Suncream — No No-Nos
by Warren McLaren, Sydney
on 10.27.05
Mmmm. What a sad indictment on our society that to effectively market a product, enlightened businesses have to list what is NOT contained within. For example, Soleo Organics Suncream advises it has no titanium dioxide, petrochemicals or artificial fragrances, and that is but half of the things they’ve left out. Instead this SPF30+ broadspectrum, water resistant sunscreen contains only naturally sourced ingredients like: grapeseed oil, macadamia oil, green tea extract, roman chamomile extract, sunflower oil, beeswax, lecithin, vegetable oils, and cucumber extract. Its active ingredient is 22.3 % zinc oxide, which we are told uses, a “revolutionary nanofine zinc technology to provide comprehensive sun protection, without leaving your skin white.” Soleo was developed by a qualified Naturopath and has been independently tested and accredited by the National Health & Safety Council of Australia (NHSC). Available in UK for £15 from ::Planet Blue, or worldwide at $23 AUD via ::Organics Australia
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