New Sustainable Floral Label

Sustainably grown flowers will soon get their own eco-label. Last week, an international panel of industry experts gathered in San Francisco for a symposium, "Eco-Flower Power: Sustainability Trends for the Floral Industry". Among these initiatives is the new Veriflora certification standard launched by Scientific Certification Systems for the American market. The standard revolves around six principles — advanced agricultural practices, social responsibility, conservation of ecological resources, water conservation, waste management, and product quality. The standard also includes procedures for verifying the integrity of certified flowers and ornamental plants throughout the chain-of-custody. :: GreenBiz