Energy Hog Awareness Campaign
by Michael Graham Richard, Ottawa, Canada
on 06.29.05
We recently received this interesting press release: "The Advertising Council, in partnership with Energy Outreach Colorado and its national and local partners, announced today the launch of a national public service advertising campaign designed to engage children and their parents in energy efficient behavior through a new spokes-villain, the Energy Hog." The website is a flash-heavy educational tool targeted at young people, with some resources for parents and teachers and TV & radio ads. You can explore a typical house and identify "energy hogs" and even play silly little games (f.ex. In one of them you go through a maze and replace incandescent bulbs with compact fluorescent ones). Teachers, take note.
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