Forests Forever Photo Gallery by FujiFilm
by Che-Wei Wang, Brooklyn
on 04.11.05

Fujifilm has put together an incredible site to raise consciousness concerning the planet's forests and their irreplaceable beauty. Forests Forever is filled with beautiful photographs, descriptions, histories, and even myths, capturing the uniqueness of forests from around the globe. In its 'consciousness' page, forests and their inextricable link to life is revealed through a seamless interface of history from the very beginning, collapsing time into something our brain can handle. The exhibit is nearly perfect, delivering an enormous amount of content in an elegant and intuitive interface.
::ForestsForever[by Che-Wei Wang]




Follow @TreeHugger on Twitter & get our headlines with @TH_rss!
Thirsty for more? Check out these related articles:
- For Green Travel Visit Madagascar, Home to 5 Percent of the Planet's Species
- Mister Miyagi's Guide to Going Green: 5 Questions to Always Ask to Think Green and Be Green
- 8 Ways Laughter Can Help You Naturally Improve Your Health and Lose Weight
- Mini Blinds are Boring—Craft Them into Chic Fabric Shades
- Dry Exfoliation: Great for You, Easier on Planet
- 5 Reuses for Altoid Tins



































stunning photography. but elegant and intuitive interface?!? that must be one of the most repressive gallery interfaces i've ever seen. i can't even stand to look at the entire exhibit because the interface gets in the way. it's slow and doesn't preload much of anything so everwhere you turn there's a progress bar. it crops the photos and pans endlessly without control until the viewer is dizzy, confused, and ultimately too frustrated to continue. truly awful web design.
Web designers design for the top 2% of web users, just like fashion and design magazines target the top 2% income demographic... it's like private nighclubs... it's the velvet rope syndrome... the more inaccessible you make it, the more people want to go in... it's human nature. Tell'em they can't do something or can't go somewhere, next thing you know, millions want to flock there. So yes, the site is slow, very slow, but if you don't have broadband or DSL yet, they don't want you anyway... they are not trying to sell you anything other than the Fuji branding and the Fuji image... you'd be naive to think that this is anything but an image building campaign. It's not about interactivity with your audience, it's about setting yourself apart, and above it... to elicit admiration and desire. We should be so lucky in the environmental community as to benefit from Mad Av subterfuge bag of Hidden Persuaders tricks... they don't give these Faith Popcorners three figure salaries for nothing... The trick is how do you beat them at their own game, and turn these designers around, so instead of being hired guns to the highest bidder, no matter how much crap they sell to the masses, illustrators and designers start developing a conscience and start saying no to jobs they can't stomach, no matter how fat the paycheck! Fuji should design a site about how environmentally friendly film processing is... that, I'd wait for my screen to load and pay money to see!
Well said RemyC. Here's Fujifilm's green page [http://www.fujifilm.com/JSP/fuji/epartners/EnvironmentHomePage.jsp]. But a webpage is simply a webpage. Film processing chemicals are not sustainable. Here is something that might interest you. WUSTL joins new center; goal is to develop environmentally friendly chemical processes [http://record.wustl.edu/news/page/normal/2432.html]
I never thought of it this way, but would you say switching to digital is greener?
hello ,everyone.I am from shanghai and having a intership in FFCN.We administration department wanna hold a publicity about environmentally friendly chemical porcesses of Fujifilm.But we meet some problems.firstly,how can we get some materials about this?secondly,we are wondering that if this topic is too technical to please common poeple make itself understood.also,money is also a limitation.so ,whether or not there is a economical way?ur help will be much appreciated.thanks