Quiksilver Initiative
by TreeHugger on 01. 2.05
“Surfing ... is faced with polluted water and the destruction of fragile reef systems. In many parts of the world they've already taken paradise and put up a parking lot.” So says Quiksilver Europe’s CEO Harry Hodge. "The environment needs surfers to play a role in its preservation. We've talked about it for long enough, now we're getting serious". And the Quiksilver Initiative is the moniker they have given this seriousness. It has three basic tenets. That Quiksilver improve their own environmental performance. That they respect the environment through the products they make and distribute. And thirdly an environmental information program be supported via local boardrider clubs.
The surf industry giant has set up an internal environment department and has environment information booths at all their major European events. They also note that whatever enviornmentally friendly discoveries they make in their own production processes will be shared with the rest of the industry. The intiative has them collaborating with Surfrider Foundation Europe and Surfers Against Sewage. Wonder what the company is doing outside of Europe? ::Quiklsilver Initiative [by WM]
Huh... isn't this most recent surf's up posting a little ill-timed? How about treehugger instead looking into all these opportunistic tsunami relief t-shirts happy to use cheap sweapshop poly-cotton rather than fair trade organic cotton shirts, just to make a quick buck? I won't name names...
Yeh, Remy, I did give serious thought about the timing of this post and its relationship of waves, etc. But what to do? Should we not post stories about hybrid cars, when worldwide 3,000 people die every day, from motor vehicle accidents. (As an aside many of the countries effected by the tsunami will face long term hardships because their economic platform was based almost entirely on tourism. If many are to have jobs again they will need for surfers, and others, to return. Bali already knows this problem, after the devastating terrorist bomb there.)