Jake Gyllenhaal and Future Forests
by TreeHugger 
on 01. 6.05
“I think I was brought up pretty aware of the environment,” Jake Gyllenhaal tells the BBC, and making The Day After Tomorrow made him more conscious of environmental issues. While the film may have been high on the cheese factor, director Roland Emmerich tried to make the production carbon-neutral by paying Future Forests to plant trees that would offset the movie’s CO2. Gyllenhaal himself had trees planted in Mozambique, spending around $10,000. Cameron Diaz, Leonardo DiCaprio, and Brad Pitt have also made donations—if “donation” is the right word. The trouble is, Future Forests is a profit-making company, and it would be greener for stars to reduce their emissions rather than trying to offset them. On the other hand, using jets to get to filming locales is part of the territory for actors, so this could at least be a positive step. And the celebrities are raising enviro-awareness. What are your thoughts? Via Grist ::The Observer [by KK]
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I personally don't view spending some money actually doing something. Right now it's the "it" thing to do in celebo world, but how about actually reducing waste. A good start would to no longer waste celluloid on crap like The Day After Tomorrow.