Sexy Cycling NYC?

Tue, 09 Oct 2007 11:06:41 GMT

On Saturday night I attended The New Yorker Festival: David Byrne Presents How New Yorkers Ride Bikes courtesy of Fuseproject who had invited me along. I love cycling and bicycles: I revel in the freedom of spinning around the city on my bike and I also feel very sexy doing so. Yes, it's true, I think cycling is sexy because there's nothing better looking than a beautiful bike gliding along the road with a beautiful person on it*. And it could be more so. I think a city that puts people first, pedestrians and cyclists, is a healthy, cool, sexy place to live (how many times can I put sexy next to cycling!). The other night cycling felt very sexy. David Byrne attracted an audience of 1,500 or so - a smart, good looking, young New Yorker crowd who love cycling and can see that this city is actually a brilliant place to do it. (I was expecting a hard core of road racers and cycling geeks). So I thought it only fair to share some of the take-out from the event. I won't do it much justice though because it was the combination of content, music, a great audience, and wonderful auditorium that made the night and made me think that this city needs to make its people king, not cars.... Read the full story on TreeHugger

Rentalism

Mon, 27 Aug 2007 13:41:57 GMT

"Rentalism" is the new consumption. I just made that word up because I think rental is on the tip of a rebirth. Now's surely the time not to be burdend by the ownership of stuff that costs money, takes up space and wastes planetary resources, but to enter the new marketplace of shared use and rentinn. A while ago I wrote an article about renting things, sharing things and falling in love. I profiled a German site called Erento, which is basically an enabler for renting. It pairs borrowers with renters. Well, here's a sneak preview of a similar site that is launching in the U.S. this coming fall (early September). It is called irent2u.com and it aims to create a single "Online Rental Marketplace" where anyone can rent anything from anyone. It will "change the face of commerce as you know it" and "get more from what you already have". I like the sound of it. As it says, "Mankind is faced with virtually limitless wants yet only limited resources. We satisfy these desires by purchasing all we can afford yet in the process create tremendous waste and lose untold value. Everyday trillions of dollars in useful assets sit unused all across the world. People own large quantities of items they hardly ever use while others are forced to go without". The site lists a few: drills, barbeques, or extra vehicles, which sometimes only get used once or twice a year. ... Read the full story on TreeHugger

Share, Share, Share

Thu, 02 Aug 2007 10:08:47 GMT

I've covered quite a few items on sharing or doing things together in my posts in the last year and it seems like the notion is really taking off in areas, in particular transportation. And while I'm on the subject, I must credit Dave Chiu for sharing some of these examples with me. I like sharing. Despite the fact the notion is seemingly completely at odds with the cultural psyche of the U.S., (which I often get told when I write about the concept of shared services - because American's like to have their own cars and their own property and don't see value in sharing), it is beginning to enter the vernacular here and is definitely on the rise in Europe. The powerful thing about sharing is that it not only saves on resources, and waste, but it also typically changes behaviors. Car sharing (ZIPcar and Streetcar) is a good example: people drive less ie, don't drive unnecessarily when they share a car because a) it's a cost and b) others are using it. Sharing a meal with someone is very sexy too. And it always tastes better! What does it change? Possibly means eating less or wasting less as you don't have to ordered loads to taste lots of things. ... Read the full story on TreeHugger

Fasting - Re-Thinking The System That Is Food

Wed, 11 Jul 2007 15:11:07 GMT

Last week I spent a whole week fasting, on a Jiva retreat in France. I should probably call it cleansing because not eating for a week is one means to the whole process of totally rejuvenating my system and re-thinking my framing of food, happiness and wellbeing. The process is very reflective, not only in the first person ie, how I consume food and drink and the patterns that rule my life, but also a good look at the system that provides me with nourishment -industrial farming - and the global commodity that is food. I cannot tell you how powerful the week was, in many ways: it was personally re-energizing and empowering, and globally relevant, challenging the systemic insanity industrial farming and globalization has led to. I am a lucky, hard working, middle class chick who can afford the luxury of a week away fasting, but I would love to see the principles of the retreat, and the fast ideally, experienced by the wider Westernized world. It should be promoted through corporate businesses, schools (perhaps not the fasting part), culture, and health services... I think it would change so much and put us well on the way to a sustainable world. ... Read the full story on TreeHugger

Shared Property Investment

Mon, 25 Jun 2007 11:52:51 GMT

I've been in London recently, over from NYC, catching up with the life I left behind a year ago. I am lucky to own a small property and have not done badly out of the investment I made six years ago. But get this, most of the UK can no longer afford to get on the property ladder in the area they live - the deposit simply too big and the mortgage repayments out of reach for many. This leaves a whole generation with nowhere to invest other than collecting money in a bank with little returns and no idea where/how your money is being used - there is no transparency with banking. So what's a way to democratize the property market? Well, in comes in the form of a property investment exchange called The Property Investment Market. It's not (yet) a -treehugging' idea, but it has the potential to deliver real value to individuals and communities - if managed properly. And I do know that green buildings will form a large part of its property portfolio in the near future, as that was obviously one of the first questions I asked. ... Read the full story on TreeHugger

Isn't Marketing About Selling More?

Thu, 07 Jun 2007 17:24:15 GMT

I am at interesting marketing trends conference in London today, hosted by PSFK.com. In fact, I was speaking on a 'green' panel at the conference. My role: to communicate the service paradigm, and its connection to sustainability, to an audience who are used to being paid money by clients to sell more products (I am generalizing). I am here to talk about looking beyond the product, or even behind the product, to the systemic challenges and opportunities for innovation - through the supply chain to the business model (the system). Here's some examples where this thinking is needed: John Grant responded to an audience comment on a brand of Scotch Whiskey made and bottled in Scotland (to claim its authenticity) and shipped to China bearing the weight of glass bottles. Wouldn't it make more sense to bottle it in China (or make it in China dare I even say it)? His point was that sooner or later consumers will be uncomfortable with carbon tag connected to this kind of systemic insanity. In fact, one day, Scotch Whiskey shipped to China will be a stupid idea - no? In the same conversation, I cited that U.S. import taxes on alcohol have all but disappeared, but import alcohol still generates a 20-30% higher margin (don't quote me on that exact percentage), so manufacturers get it produced offshore then imported back into the U.S. to sell again at an import premium! Consumers think they are getting a premium alcohol and are happy to pay more for it. Systemic insanity again. The tone for our debate was brilliantly established with these examples. We were talking systems and business models, and less about "What can I do about this green thing?", which is the question I keep getting asked by marketers lately. ... Read the full story on TreeHugger

Karma Capitalism And The Service Paradigm

Wed, 16 May 2007 12:27:47 GMT

There's a brilliant write-up on the learning from Trend Buero's Trend Day, entitled Karma Capitalism, on theeightfold.com that seems to talk alot to the service paradigm. I thought it was worth sharing some of the insights with Treehug readers and to point you in the direction of the thinking to read more if you like (because my job is to champion service thinking and my take-out is that alot of the key messages from the Trend Day touch on a service paradigm).... Read the full story on TreeHugger

Service My Parking Space Zipcar

Wed, 02 May 2007 12:53:41 GMT

Being the ultimate consumer product service system (PSS) I am of course a big fan of Zipcar - (and Streetcar - its competitor) - the pay-as-you-go car service. And now I find out (on PSFK) they are doing more smart service things in London; they are using their solutions approach to partner with a company that lets people share cars and parking spaces. PSFK describes it as "one of the coolest and most functional partnerships we've seen recently". ParkatmyHouse.com is a new service that provides parking spaces by enabling property owners to rent out their driveways, garages, car parks or other bits of land to drivers that need somewhere to park. And they've just partnered with Zipcar to enable then to expand over London by providing more places to park Zipcars across the city and better access to a pool of car-sharers. It's service system fantastic.... Read the full story on TreeHugger

More Is (Sadly) Still More

Fri, 20 Apr 2007 10:08:08 GMT

This article is about opportunity. Problem opportunity. I usually try to write about exciting and innovative service solutions that are challenging the product economic paradigm and shifting our world into 21st century business practice. My objective is to inspire and present an alternative vision of consumption, not necessarily to critique or expose those who aren't addressing sustainability. However, today in my article I want to -green bash' a bit (ie, hit a few brands over the head with my green views because I feel so passionately there is the opportunity to do things better). I want to present some observations and problem opportunities for 21st century business. I will try to remain positive and optimistic with my tone, despite actually being quite angry and hurt by the insanity of my experiences, because I see these systemic problems as opportunities for innovation. They present a great argument for the service model - ie, looking at a closer connection with the customer to define exactly what they want and a continuous flow of value over time, which is very different to the dominant product economic paradigm that focuses on selling as many units as possible despite of my needs/motivations.... Read the full story on TreeHugger

70 Max - Are You In?

Tue, 03 Apr 2007 15:07:21 GMT

70 Max is a grass roots -collective' campaign in the UK that encourages driving under 70 mph* (112 km/h), suggesting if everyone in the UK did this it would save a ton of carbon. It's kind of a new type of membership, inclusively to those who can drive under 70 mph maximum (not as easy as it sounds if you are like most of the population and enjoy driving fast or generally always in a hurry to get somewhere). Well it's not quite, but you can see the potential of this collective statement and member behavior change. The campaign is based on the research that 70 mph uses on average 15% less fuel per mile than 80 mph and 60 mph uses 29% less. Calculations also suggest that a top speed of 60 mph would half the number of motorway deaths.... Read the full story on TreeHugger

live|work: Love The Service

Wed, 14 Feb 2007 14:27:41 GMT

I've been thinking recently about the relationship between service experience and sustainability. (Hhhhhhhhm, maybe this is an obvious one... I'll wait to get my comments). Firstly, there's the very powerful notion of -a service paradigm' (and service innovation), which seeks to challenge our product-focused economic paradigm by delivering connected and effective service solutions to our needs in place of individual ownership of stuff. This paradigm challenges our obsession with products and, if delivered effectively, can create similar emotional and expressive power that we look for in products. I've written about this paradigm quite a bit in my previous posts. The pay-as-you-go car service Streetcar in the UK or Zipcar in the US is an iconic example. These car services challenge our obsession with owning a car and are establishing a new community of users. Adding to these emergent models of consumption, the service experience itself also has a powerful role to play in influencing our choices. I came across a public service trying to do this - "Oxfordtube". My hypothesis is that if you offer and deliver a great service experience, you can lead people toward more sustainable living but making a green choice more desirable.... Read the full story on TreeHugger

live|work: Rent it. Share it. Fall in love?

Thu, 01 Feb 2007 10:42:57 GMT

The Gold Blend couple sharing coffee. The other day I came across Erento on PSFK. It's official, renting or sharing stuff is socially acceptable AND, potentially, socially or romantically rewarding. (Renting things like TVs has been seen as the poor sister to owning your own for so long). Remember that once upon a time dating services were socially un-cool (well, they were in the UK) and now they are simply another mechanism to close a social gap and breed lurve. Well, you can kind of draw parallels with the renting/sharing movement. And add a bit of romance into the mix. Erento is a German site with limited translation to English and I don't speak German, but I can tell there are a lot of things on the site (from tools to cars to vacation homes to horse drawn carriages) up for rent. The site pairs renters with potential borrowers. That means, of course, we don't have to own everything. And in particular it means we don't have to own things that a) we will only ever use a few times in the whole lifetime of the product like the classic power drill example, or b) we don't have to buy things before we are ready to and rush into making wrong decisions or cheap/fast decisions that we'll then depose of.... Read the full story on TreeHugger

live|work: Access - A New Luxury?

Wed, 17 Jan 2007 10:15:59 GMT

I know that Branson has committed $1 billion to alternative fuel development in the next four years; I didn't know he was operating a product service system (PSS) that is (almost) Treehugging, until Dave Chiu pointed it out to me. Limobike only really deserves a mention because it puts a service in place of a traditional product paradigm. It advocates the servicising of motorbikes. (But the motorbikes themselves aren't that Treehugging being Yamaha FJR1300's). Limobike is a passenger motorbike based in London. It provides the quickest and, apparently, one the of the most glamorous ways to get from A to B. Celebrities, business people et al use it to move around congested London or get to the airport. It's a bit elite - clearly targeted at a niche market - but the concept does require some credit. It's a much more efficient way to shift people around an already congested city and the vehicle is accessed and used by many people - that is the beauty of PSS. Typically, with a service model, the vehicle is run and managed in a way that ensures optimum use and life out of it. It's the providers' incentive. ... Read the full story on TreeHugger

live|work: Low Carb Christmas

Wed, 13 Dec 2006 06:00:30 GMT

So, it's coming up to Christmas. And there's been some great gift guides from our favorite blogs. But I'd like to gift without having to consume a material good and load up my carbon debt. Yes, I know it seems odd because we live in a propertied world and we like to wrap things up to give them to people, but I don't want to be responsible for the footprint required to create the material good and the packaging of these goods to people who don't really want or need them. Why would I want the burden of more energy consumed against my name? Bah humbug I hear you say. Consumption, wrapping paper and waste is the essence of the Holiday. Maybe not forever...... Read the full story on TreeHugger

live|work: We Own The Streets

Wed, 29 Nov 2006 10:13:10 GMT

Just love this New York image posted on PSFK recently. Bicycles in New York don't seem to quite yet "Own the street", unless you count cycling the wrong way up the street head-on into the traffic, but they could. Or, they are coming. If they are seen on PSFK it means something is a coming. And another one of their trends is relevant to introduce here, that is something they call "branded utility", which means building brands (marketing) through useful services that play a role in our lives and/or participate in social change. Sound Treehugging? Maybe. Here's a version of branded utility that's ready to be exported from Norway and currently being celebrated for its design excellence on lifeiscarbon. And is quite Treehugging. It is a model that combines advertising space, advertising and public access to bicycles. ... Read the full story on TreeHugger

live|work: The Design of Prosperity / The Design of an Energy Economy

Thu, 16 Nov 2006 14:23:23 GMT

Last week Boras, in Sweden, hosted The Design of Prosperity, "possibly the best conference in the world" according to a friend of mine who attended. I didn't get a chance to go, but a conference that couples design, change and innovation and how this has the potential to give rise to prosperity is certainly going to be world changing. It focused on the processes influencing change and innovation and how these give rise to new patterns of prosperity. And in particular, it challenged the "over-designed product-world where design is just addressing customers' wishes" instead of creating new needs that support prosperity. The dream of Modernity has made us ever richer in the West, but it has not made us happier. So, what are the interventions that will challenge the system that we've become locked into? Well, -energy' took a prominent role as an intervention, with the most excellent Jeremy Rifkin sharing his views on the Hydrogen Economy and the intrinsic link between energy and networked communication. He's talking about the design of an energy economy. ... Read the full story on TreeHugger

live|work: Access Over Ownership

Wed, 01 Nov 2006 10:23:54 GMT

Last week I was presenting at the Sustainable Innovation 06 conference at IIT in Chicago and to my delight the service paradigm and approach to innovation (ie beyond the product or techonocentric approach) was heartedly represented. It's great to hear what we at live|work espouse coming back at ya from the conference stage and amongst the chattering delegates. I heard about -servicing consumer behaviours', -emotion and sentiment in product service systems', -innovation communities and the role of different actors in a system', -networks', -co-creation', -sharing' and -the shift from ownership to borrowing'. And I'm hearing it in other places too. ... Read the full story on TreeHugger

live|work: Service My Stomach

Wed, 18 Oct 2006 10:07:21 GMT

This week's post is as much about drawing attention to a new UK food service "If-food?", and eliciting feedback on it, as it is advertising the need for a business partner in the venture. So, if this idea resonates with you and you are the type that can run with and take a new business venture to market (maybe you've done it before or you know someone who would be perfect), please get in touch via email. This venture is in prototype phase. If-food? goes a step beyond the organic fruit and veg home delivery box and seeks to close the gap between an increasing demand for organic AND locally produced food and the need to make sustainable food accessible to a wider (and eventually mass) market, ie, those of us that do not have the time or creative skill to cook seasonally inspired dinners from a veggie box each week. ... Read the full story on TreeHugger

live|work: Healthy Machines - A New Service?

Wed, 04 Oct 2006 12:41:48 GMT

I wish, I wish every (electronic) product I own had it's own IP address so that when it decides to no longer work or when a part fails then I can service it or at least I can organise servicing it easily and seamlessly because all of the information about it would be right there linked to its very own website, not lost in a warranty and instruction manual that I can't find. This is a service vision (or dream) I've been having recently miles from London where my washing machine resides and is currently "making a lot of noise Tamara", or so my tenant tells me. The easy option is to make the sweeping assumption that the machine is probably getting old (circa 6 years +) and it's time to throw it out and go purchase a new one and a brand new warranty and instruction manual that I will never use again. And it goes on... ... Read the full story on TreeHugger

live|work: The new business of changing behaviors

Wed, 20 Sep 2006 10:03:52 GMT

Last weekend I attended, and presented at, the world's first service innovation and design conference -"Emergence" - kindly hosted by Carnegie Mellon University. The event was filled with leaders in the field (there aren't many!). My take-out from the conference is that most of us -experts' have something in common: we are all in the business of designing for behavior change - creating -disruptive services that change behaviors' (our new mantra, which you heard here first). That is what service innovation does. And that is why as a discipline it is well placed to change the way we do things in this world that are in need of change, whether reducing waste, rethinking mobility or improving health, creating new forms of value in the process. In the case of the RED team and Jennie Winhall, who was a real highlight at the conference, they are disrupting citizen behaviors in the UK around chronic disease and its prevention, energy consumption and ageing. Their work is hot. Also featured in my post is Dave Chiu, who's reputation management service "RentAThing" is an enabler of change. It challenges the nature of single use and ownership of products. Dave wasn't a presenter at the conference though, he was delegate. His work is hot too.... Read the full story on TreeHugger

live|work: "I have a dream..."

Wed, 06 Sep 2006 10:26:55 GMT

This post is a little different to my regular ones, it is a -comment' as opposed to an article, but I think it underpins the philosophy and tone of what we at live|work espouse and I have been sharing with you in my Treehugger posts since June this year. And it is a statement of intent, so no better place to state it than Treehugger. I'd like some feedback on it. (Although I only seem to get a decent quota of feedback/comments when I don't ask for them so perhaps I should ask you to ignore me and we'll see what happens...). Martin Luther King Jr., innovation and a discussion with Worldchanging.com and The Climate Group are inspiration for my post today. I'd like to talk about the need for a 'bright green vision of the future' in the context of these worldchanging times and the role that innovation can play in this context.... Read the full story on TreeHugger

live|work: Dott 07 - How do we want to live?

Wed, 23 Aug 2006 07:07:56 GMT

"How do we want to live?" is a great question. How we close the gap between the answer and the reality is the challenge. Dott (Design Of The Times) is a ten year programme of design innovation that will take place every two years in a different region across the UK. It posed the question and is taking on the challenge. The aim of Dott is to improve the social, environmental and economic prosperity of the nation and the lives of citizens by involving them in the design and innovation process. It is in response to a new and emerging design approach in the UK and Europe that is challenging the old world of industrial design thinking - that has thus far filled our world with an amazing array of products, buildings, transport and communication networks but produced them in wasteful and sometimes harmful ways. And toward a new paradigm that utilises design and innovation to deliver effective -solutions', which design out social issues and waste and respond to our worldchanging [sic] context. live|work and the Design Council RED team have been spearheading this trend in the UK. Dott07, directed by John Thackera in partnership with the Design Council and ONE North East, is a platform to grow it. ... Read the full story on TreeHugger

live|work: If Energy Were A Colour

Tue, 08 Aug 2006 14:59:27 GMT

The problem with energy is that it's invisible, we can't see how much we waste or over-consume (I introduced this notion in my last Treehugger feature). And the same sentence works when you replace -energy' with -CO2'. Someone once asked me to imagine that CO2 was a colour and then asked me to look up at the sky. Everything was a thick blood red in my vision and it was leaking from everywhere - a disturbing image of reality. Add to this that, historically, the problem with energy is that it is/was cheap. The cheap component is changing, as is a looming sense of energy insecurity, which provides us innovation consultants with a rich platform for changing the way we consume energy - potentially. I'd like to introduce some work going on this area AND get some feedback from you readers. ... Read the full story on TreeHugger

live|work: Service My Behaviour

Wed, 26 Jul 2006 10:20:01 GMT

Apple and Nike have joined together to servisize the running shoe - the ultimate product to service system shift. Now, I think this is a genius service, (for all the reasons the ipod and itunes is genius - the product is clearly wonderful, but it is the music service experience that makes the proposition winning), it seamlessly connects the product - in this instance a small pedometer that connects to your running shoe via your ipod - to the service - an online personal trainer that connects you to peer trainees (your -social network' of course!). And it changes behaviours. Already 30% of my office have brought the product and are signed up for a training schedule they've set for themselves, inviting in others to compete or compare with their challenge. I think we could do the same for our -footprint'. ... Read the full story on TreeHugger

live|work: The "Longtail"and reducing muda

Wed, 12 Jul 2006 07:15:08 GMT

11th July sees the book launch of The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson, Editor of Wired. I've been thinking a lot about his theories on mass customization and the connection to service innovation and dematerialization. I think Long Tail has great implications for designing out waste or "muda"- so would say Taiichi Ohno the father of the Toyota Production System - as well as creating new markets. Long Tail refers to the demand curve tail (see above). Demand typically bulges at the -head' with best selling products and market hits, but tapers off into an extended tail wherein lies demand for niche/specialist product or services. This long tail is now a very ripe and possible market due to the fall in distribution and products fuelled by the Internet. Anderson cites companies like eBay, Netflix, iTunes and Raphsody as examples of Long Tails (all examples of dematerialisation). And life gets even more niche than that when you start getting into the realm of blogging and MySpace etc. - people indulging in, and sharing, their very personal and sometimes idiosyncratic tastes. So, why is this worldchanging (sic)? ... Read the full story on TreeHugger

live|work: Brand -dematerial'

Tue, 27 Jun 2006 07:03:14 GMT

Here's a new brand phenomenon (maybe): -brand dematerial' or -brand 4 less stuff'. The world of non-material branding is still pretty immature compared to its big brother product. So, it's not so easy to obsess about the services you use or to demonstrate -who you are by what you do and not what you own'. There are some exceptions, for example who you bank with (demonstrates a certain financial status), how you fly (mainly a class status) and more recently who and what you are sharing amongst your social network (what you are listening to, what you are collecting, who's in your contacts list etc.). To go one step further, an even newer concept is brands that are actively shaping their market and demonstrating something about their values, and your values, by participating in -dematerial' innovation - looking for new ways to deliver consumer or business solutions that rely less on material production and lighten their impact on the world. Tricycle is doing exactly this. Zipcar is way ahead and already thinking about adding service lines, beyond the car service, to build on its strong brand and membership model. ... Read the full story on TreeHugger

live|work: Prosumers - They Can Change The World

Wed, 14 Jun 2006 08:20:59 GMT

Here's a great example of disintermediation designed around the social trend of pro-active and self-organising consumer behaviours ie, people actively choosing and creating their own ways to get things done, often together, and sharing opinions of organisations with each other to inform their choices. (Let's refer to these as "prosumers" - where the role of producer and consumer is blurred). Zopa.com is a peer-to-peer bank: it is the world's first online lending and borrowing exchange for individuals. It introduces lending members (people with cash to lend) to borrowing members (people who want a personal loan). And it is a hot service innovation in our book. Okay, so how might this -change the world'?... Read the full story on TreeHugger

live|work: You Are Welcome To Your SUV

Wed, 07 Jun 2006 07:50:38 GMT

Transforming transport services to improve the access to health and care for the elderly in isolated rural communities in the North of England proves to be an unexpected source of inspiration for those with an alternative vision of mobility. ... Read the full story on TreeHugger

live|work: -Mobility' - The Verb for Car

Wed, 31 May 2006 08:43:43 GMT

We are seeing convergence happen across industries and individuals collecting/aggregating their personal choices together in one networked place and comparing to each other. Here's a provocation: brand 'Mobility' does this for transport. What if a car manufacturer were to own, and brand, mobility services for me? The New York Times announced on Saturday 27 May that according to the AAA nearly 38 million people will travel this Memorial Day weekend and most of them will drive on America's roads and highways. That is a lot of cars, a lot of emissions, a lot of money on gas and a crazy amount of time in traffic. And despite rising gas prices and energy security fear, it is not yet changing consumer habits. Hundreds of thousands of us will be sitting tail-to-tail in our half empty vehicles, while empty seats on planes or trains or buses pass us by. The old model has yet to be challenged much then. And the white space for innovation remains untouched. What if you replace -car' with -mobility'?... Read the full story on TreeHugger

TreeHugger and live|work have Teamed Up!

Mon, 15 May 2006 15:07:58 GMT

Tamara is the Managing Director of OZOlab - which exists to create, incubate and market new eco businesses under the OZO brand umbrella. OZOcar, New York's eco-chic, luxury car service, is the first in the portfolio of businesses. Prior to OZO Tamara worked for the service innovation group live|work, creating new service-led business models to meet consumer needs. Tamara combines 10 years experience working in brand strategy and marketing, innovation and design, sustainability and business practice. She holds a Master of Art with Distinction in Design, Strategy and Innovation and a Master of Science with Distinction in Responsibility and Business Practice. She writes regularly for Treehugger.com on service innovation and sustainability, and speaks and consults in this area. Tamara has recently been nominated as one of 35 outstanding businesswomen under the age of 35 from all around the world, by World Business a global business and management magazine.... Read the full story on TreeHugger

Recent Posts by TreeHugger's Tamara Giltsoff, United Kingdom