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<rss version="2.0"><channel><title>Recent Posts by TreeHugger's Nick Aster of TriplePundit</title><link>http://www.treehugger.com/</link><description>.</description><lastBuildDate>Tue, 10 Nov 2009 15:00:10 GMT</lastBuildDate><generator>PyRSS2Gen-1.0.0</generator><docs>http://blogs.law.harvard.edu/tech/rss</docs><item><title>C.K. Prahalad, Kraft Going Green(ish) and The COP15 Lead Up in Barcelona</title><link>http://www.treehugger.com/files/2009/11/ck_prahalad_kra.php</link><description>&lt;a href="http://www.triplepundit.com"&gt;&lt;img alt="th-3p-wrap.gif" src="http://www.treehugger.com/th-3p-wrap2.gif" width="450" height="80" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /&gt;&lt;/a&gt;

A weekly wrap up of green and socially minded business news from the gang at &lt;a href="http://www.triplepundit.com"&gt;TriplePundit.com&lt;/a&gt;.

&lt;A href="http://www.triplepundit.com/2009/11/warrior-film-making-the-story-of-free-range-studios/"&gt;&lt;img alt="th-mini-nov5-chicken.jpg" src="http://www.treehugger.com/th-mini-nov5-chicken.jpg" width="70" height="47" class="left" style="" /&gt;&lt;b&gt;Warrior Film-making: The Story of Free Range Studios&lt;/b&gt;&lt;/a&gt; - Startup Friday features the makers of The Meatrix today and the trials and tribulations of launching a media enterprise with a sustainable goal.

&lt;A href="http://www.triplepundit.com/2009/11/qa-lessons-from-the-bottom-of-the-pyramid/"&gt;&lt;img alt="th-mini-nov5-ck.jpg" src="http://www.treehugger.com/th-mini-nov5-ck.jpg" width="70" height="47" class="left" style="" /&gt;&lt;b&gt;C.K. Prahalad Q&amp;A: Lessons from the Bottom of the Pyramid&lt;/b&gt;&lt;/a&gt; - Jim Wiktin had a chance to interview C.K. Prahalad on the 5th anniversary of his seminal work, &lt;em&gt;The Fortune at the Bottom of the Pyramid&lt;/em&gt;.  Find out what's new!

&lt;A href="http://www.triplepundit.com/2009/11/chocolate-goes-green-kraft-rolls-out-sustainable-sweet-treats/"&gt;&lt;img alt="th-mini-nov5-coffee.jpg" src="http://www.treehugger.com/th-mini-nov5-coffee.jpg" width="70" height="47" class="left" style="" /&gt;&lt;b&gt;Chocolate Goes Green: Kraft Rolls out Sustainable Sweet Treats&lt;/b&gt;&lt;/a&gt; - Kraft Foods is known more for junk food than quality, sustainably produced food.  But a new partnership with Rainforest Alliance suggests change is in the air for one new brand of chocolate.

&lt;A href="http://www.triplepundit.com/2009/11/barcelona-climate-talks-end-after-a-week-of-boycotts-next-stop-copenhagen/"&gt;&lt;img alt="th-mini-nov5-earth.jpg" src="http://www.treehugger.com/th-mini-nov5-earth.jpg" width="70" height="47" class="left" style="" /&gt;&lt;b&gt;Barcelona Climate Talks End after a Week of Boycotts&lt;/b&gt;&lt;/a&gt; - The last meeting on the &lt;a href="http://www.triplepundit.com/tag/road-to-copenhagen/"&gt;Road to Copenhagen&lt;/a&gt; emphasized the lingering stalemate between rich and poor nations, and the equally unmoving impasse between political factions in the United States. Is there a chance for progress?

&lt;A href="http://www.triplepundit.com/2009/11/the-fourth-bottom-line-of-sustainability-perspective/"&gt;&lt;img alt="th-mini-nov5-sun.jpg" src="http://www.treehugger.com/th-mini-nov5-sun.jpg" width="70" height="47" class="left" style="" /&gt;&lt;b&gt;The Fourth Bottom Line of Sustainability: Perspective&lt;/b&gt;&lt;/a&gt; - Steven Kenney suggests it's time to put a fourth P alongside people, planet, and profit: &lt;b&gt;perspective&lt;/b&gt;.... &lt;a href="http://www.treehugger.com/files/2009/11/ck_prahalad_kra.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2009/11/ck_prahalad_kra.php</guid><pubDate>Fri, 06 Nov 2009 19:07:24 GMT</pubDate></item><item><title>Yes Men, Saatchi S, and the Amazing Spark Plug Guy</title><link>http://www.treehugger.com/files/2009/10/yes_men_saatchi.php</link><description>&lt;a href="http://www.triplepundit.com"&gt;&lt;img alt="th-3p-wrap.gif" src="http://www.treehugger.com/th-3p-wrap2.gif" width="450" height="80" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /&gt;&lt;/a&gt;

A weekly wrap up of green and socially minded business news from the gang at &lt;a href="http://www.triplepundit.com"&gt;TriplePundit.com&lt;/a&gt;.

&lt;A href="http://www.triplepundit.com/2009/10/hunter-lovins-speaks-on-climate-change-action-and-revamping-the-economy/"&gt;&lt;img alt="th-mini-oct30-hunter.jpg" src="http://www.treehugger.com/th-mini-oct30-hunter.jpg" width="70" height="47" class="left" style="" /&gt;&lt;b&gt;Hunter Lovins On Climate Change Action and Revamping the Economy&lt;/b&gt;&lt;/a&gt; - Hearing Hunter Lovins speak is always a treat and an inspiration. This week she brought her wisdom to Bard College's new Center for Environmental Policy.  Specifically, she addresses making American industry sustainable and the US Chamber of Commerce.

&lt;A href="http://www.triplepundit.com/2009/10/us-chamber-will-see-yes-men-in-court/"&gt;&lt;img alt="th-mini-oct30-yesmen.jpg" src="http://www.treehugger.com/th-mini-oct30-yesmen.jpg" width="70" height="47" class="left" style="" /&gt;&lt;b&gt;US Chamber Will See Yes Men In Court&lt;/b&gt;&lt;/a&gt; - Speaking of the US Chamber, everyone's favorite pranksters have gotten themselves in a little hot water. Did they push it too far this time?

&lt;A href="http://www.triplepundit.com/2009/10/what-really-matters-in-clean-technology-or-the-spark-plug-guy/"&gt;&lt;img alt="th-mini-oct30-spark.jpg" src="http://www.treehugger.com/th-mini-oct30-spark.jpg" width="70" height="47" class="left" style="" /&gt;&lt;b&gt;What Really Matters in Clean Technology, or "The Spark Plug Guy"&lt;/b&gt;&lt;/a&gt; - Enerpulse's new spark plug could improve fuel efficiency by 6% in cars. Does sound like much, but do the math across an entire country and you've got a smashing business idea that buys time for a deeper transformation of how we get around.

&lt;A href="http://www.triplepundit.com/2009/10/employee-engagement-angelpoints-and-saatchi-and-saatchi-s-launch-new-psp-tool/"&gt;&lt;img alt="th-mini-oct30-track.jpg" src="http://www.treehugger.com/th-mini-oct30-track.jpg" width="70" height="47" class="left" style="" /&gt;&lt;b&gt;HOw Does SaatchiS Track PSP Engagement?&lt;/b&gt;&lt;/a&gt; - This one sounds like a mouthful, but Adam Werbach's Saatchi S has been helping big companies evolve for years now using a system called "Personal Sustainability Projects". Hokey? Check out the impact and decide for yourself.

&lt;A href="http://www.triplepundit.com/2009/10/how-to-tweet-like-tim-ferriss/"&gt;&lt;img alt="th-mini-oct30-ferris.jpg" src="http://www.treehugger.com/th-mini-oct30-ferris.jpg" width="70" height="47" class="left" style="" /&gt;&lt;b&gt;How to Tweet Like Tim Ferriss&lt;/b&gt;&lt;/a&gt; - For some Friday Fun, check out Tim Ferris' tips on Twitter; lessons any aspiring entrpreneur ought to take to heart.
... &lt;a href="http://www.treehugger.com/files/2009/10/yes_men_saatchi.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2009/10/yes_men_saatchi.php</guid><pubDate>Fri, 30 Oct 2009 18:17:31 GMT</pubDate></item><item><title>Twitter Cabs, Cal Poly Cattle Money &amp; More Sigg Trouble</title><link>http://www.treehugger.com/files/2009/10/twitter_cabs_ca.php</link><description>&lt;a href="http://www.triplepundit.com"&gt;&lt;img alt="th-3p-wrap.gif" src="http://www.treehugger.com/th-3p-wrap2.gif" width="450" height="80" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /&gt;&lt;/a&gt;

A weekly wrap up of green and socially minded business news from the gang at &lt;a href="http://www.triplepundit.com"&gt;TriplePundit.com&lt;/a&gt;.

&lt;a href="http://www.triplepundit.com/2009/10/a-smart-use-of-twitter-hailing-a-green-taxi-in-london/"&gt;&lt;img alt="th-oct22-twitcab.jpg" src="http://www.treehugger.com/th-oct22-twitcab.jpg" width="70" height="47" class="left" /&gt;&lt;b&gt;Will Hailing Green Cabs by Twitter Catch On?&lt;/b&gt;&lt;/a&gt; - It's possible in London right now.  This green start-up thinks it's going to be a hit.  Or at least a great marketing tool.

&lt;a href="http://www.triplepundit.com/2009/10/cattle-company-forces-change-in-michael-pollan-university-lecture/"&gt;&lt;img alt="th-oct22-cattle.jpg" src="http://www.treehugger.com/th-oct22-cattle.jpg" width="70" height="47" class="left" /&gt;&lt;b&gt;Cal Poly Caves&lt;/b&gt;&lt;/a&gt; - Michael Pollan's scheduled lecture at California Polytechnic State University had to be turned into a panel discussion at the behest of a major donor, who happens to own Harris Ranch, a beef producer. No blood was shed on stage, but it does beg a few questions.

&lt;a href="http://www.triplepundit.com/2009/10/food-compost-theres-gold-in-them-there-green-bins/"&gt;&lt;img alt="th-oct22-compost.jpg" src="http://www.treehugger.com/th-oct22-compost.jpg" width="70" height="47" class="left" /&gt;&lt;b&gt;Food Compost: There's Gold in Those Green Bins&lt;/b&gt;&lt;/a&gt; - Farmers love the quality soil, and waste management companies save space in landfills while reducing methane - it all adds up to better profits for both.

&lt;a href="http://www.triplepundit.com/2009/10/london-battling-single-use-water-bottles-with-new-fangled-bubblers/"&gt;&lt;img alt="th-oct22-london.jpg" src="http://www.treehugger.com/th-oct22-london.jpg" width="70" height="47" class="left" /&gt;&lt;b&gt;London Reinvents the Drinking Fountain&lt;/b&gt;&lt;/a&gt; - It blows my mind that this is a new thing in the 21st century, but good old drinking fountains are making a comeback, with a twist.

&lt;a href="http://www.triplepundit.com/2009/10/bottle-rocket-sigg-faces-class-action-suit/"&gt;&lt;img alt="th-oct22-sigg.jpg" src="http://www.treehugger.com/th-oct22-sigg.jpg" width="70" height="47" class="left" /&gt;&lt;b&gt;Bottle Rocket: SIGG Faces Class Action Suit
&lt;/b&gt;&lt;/a&gt; - It turns out that even trace amounts of BPA, or bisphenol A, can create a public relations - and public trust - nightmare for a product marketed as an eco-friendly and reusable alternative to single-use plastic water bottles. This is especially true when the manufacturer is caught in a lie about it.... &lt;a href="http://www.treehugger.com/files/2009/10/twitter_cabs_ca.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2009/10/twitter_cabs_ca.php</guid><pubDate>Thu, 22 Oct 2009 19:06:32 GMT</pubDate></item><item><title>Road to Copenhagen, Saudi Aid, &amp; World Business Forum 2009</title><link>http://www.treehugger.com/files/2009/10/road_to_copenha.php</link><description>&lt;a href="http://www.triplepundit.com"&gt;&lt;img alt="th-3p-wrap.gif" src="http://www.treehugger.com/th-3p-wrap2.gif" width="450" height="80" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /&gt;&lt;/a&gt;

A weekly wrap up of green and socially minded business news from the gang at &lt;a href="http://www.triplepundit.com"&gt;TriplePundit.com&lt;/a&gt;.

&lt;a href="http://www.triplepundit.com/2009/10/saudi-arabia-to-seek-financial-aid-if-world-reduces-oil-dependence/"&gt;&lt;img alt="th-mini-oct8-saudi.jpg" src="http://www.treehugger.com/th-mini-oct8-saudi.jpg" width="70" height="47" class="left" style="" /&gt;&lt;b&gt;Saudi Arabia Wants Aid if We Stop Using Oil&lt;/b&gt;&lt;/a&gt; - Straight out of the "You've got to be kidding me" department, Saudi Arabia has been quietly asking for financial aid should climate change legislation reduce the world's appetite for crude. Nice one guys.

&lt;a href="http://www.triplepundit.com/2009/10/tax-on-soft-drinks-could-relieve-states-budget-woes/"&gt;&lt;img alt="th-mini-oct8-dew.jpg" src="http://www.treehugger.com/th-mini-oct8-dew.jpg" width="70" height="47" class="left" style="" /&gt;&lt;b&gt;Taxing Soft Drinks Could Help State Budget Woes&lt;/b&gt;&lt;/a&gt; - But are "sin taxes" like this the right thing to do? Jump into the heated debate this post set off.

&lt;a href="http://www.triplepundit.com/2009/10/lovemarks-real-human-connection-or-latest-play-in-the-arms-race-of-trickery/"&gt;&lt;img alt="th-mini-oct8-love.jpg" src="http://www.treehugger.com/th-mini-oct8-love.jpg" width="70" height="47" class="left" style="" /&gt;&lt;b&gt;Lovemarks: Real Human Connection or Latest Play in the Arms Race of Trickery?&lt;/b&gt;&lt;/a&gt; - 3p was at the World Business Forum in New York this week. Saatchi &amp; Saatchi's Kevin Roberts had a lot to say about creating brands people truly love. Is this the key to a new era of human connectedness with companies? Or is it just creepy?

&lt;a href="http://www.triplepundit.com/2009/10/jeffrey-sachs-us-policy-making-is-a-bipartisan-failure-failing-to-even-acknowledge-environmental-challenges/"&gt;&lt;img alt="th-mini-oct8-sachs.jpg" src="http://www.treehugger.com/th-mini-oct8-sachs.jpg" width="70" height="47" class="left" style="" /&gt;&lt;b&gt;Jeffrey Sachs: US Policy-Making Is a Bipartisan Failure, Failing to Even Acknowledge Environmental Challenges&lt;/b&gt;&lt;/a&gt; - Also from WBF09 - Economist Jeffrey Sachs offered a hard hitting reality check to the world's business leaders. Did it fall on deaf ears?

&lt;a href="http://www.triplepundit.com/tag/road-to-copenhagen/"&gt;&lt;img alt="th-mini-oct8-cop15.jpg" src="http://www.treehugger.com/th-mini-oct8-cop15.jpg" width="70" height="47" class="left" style="" /&gt;&lt;b&gt;Triple Pundit's Road to Copenhagen&lt;/b&gt;&lt;/a&gt; - 3p Writer Tom Schueneman is leading our coverage of the upcoming COP15 climate talks in Copenhagen. Follow along on with variety of posts and conversation for the next three months!

... &lt;a href="http://www.treehugger.com/files/2009/10/road_to_copenha.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2009/10/road_to_copenha.php</guid><pubDate>Fri, 09 Oct 2009 18:12:14 GMT</pubDate></item><item><title>WalMart For All, Susty Conferences &amp; Dumping the US Chamber of Commerce</title><link>http://www.treehugger.com/files/2009/10/walmart_for_all.php</link><description>&lt;a href="http://www.triplepundit.com"&gt;&lt;img alt="th-3p-wrap.gif" src="http://www.treehugger.com/th-3p-wrap.gif" width="450" height="80" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /&gt;&lt;/a&gt;

A weekly wrap up of green and socially minded business news from the gang at &lt;a href="http://www.triplepundit.com"&gt;TriplePundit.com&lt;/a&gt;.

&lt;a href="http://www.triplepundit.com/2009/09/nike-resigns-from-board-of-us-chamber-of-commerce-citing-climate-change-differences/"&gt;&lt;img alt="thmini-oct10nike.jpg" src="http://www.treehugger.com/thmini-oct10nike.jpg" width="70" height="47" class="left" style="" /&gt;Nike, PG&amp;E, Exelon Quit US Chamber of Commerce Over Climate Change Stance&lt;/a&gt; - is it the &lt;a href="http://www.triplepundit.com/2009/09/quitting-the-us-chamber-of-commerce-newest-eco-fad/"&gt;latest eco fad&lt;/a&gt;, or are major corporations the new eco-activists?

&lt;a href="http://www.triplepundit.com/2009/09/this-is-not-walmarts-index/"&gt;&lt;img alt="thmini-oct1-walmart.jpg" src="http://www.treehugger.com/thmini-oct1-walmart.jpg" width="70" height="47" class="left" style="" /&gt;WalMart's New Sustainability Index is For Everyone&lt;/a&gt; - Though created initially to green Wal Mart's massive supply chain, the new index is a piece in a larger conversation and benefits many companies.

&lt;a href="http://www.triplepundit.com/2009/09/can-california-meet-renewable-energy-goal-with-a-mandate/"&gt;&lt;img alt="thmini-oct1-flow.jpg" src="http://www.treehugger.com/thmini-oct1-flow.jpg" width="70" height="47" class="left" style="" /&gt;Can California Meet Renewable Energy Goal with a Mandate?&lt;/a&gt; - Governor Schwarzenegger won't sign the latest California energy bills, but offers an alternative for the same goal. Whose method is best?

&lt;a href="http://www.triplepundit.com/2009/09/why-the-g20-is-not-about-climate-change-and-shouldnt-be/"&gt;&lt;img alt="thmini-oct1-money.jpg" src="http://www.treehugger.com/thmini-oct1-money.jpg" width="70" height="47" class="left" style="" /&gt;Why the G20 Wasn't About Climate Change -- And Shouldn't Be&lt;/a&gt; - Climate progress at the G20 meeting in Pittsburgh was a shrug, but environmentalists may be placing too much emphasis on the wrong meeting.

&lt;a href="http://www.triplepundit.com/2009/09/how-to-choose-your-sustainability-conferences/"&gt;&lt;img alt="thmini-oct1-plane.jpg" src="http://www.treehugger.com/thmini-oct1-plane.jpg" width="70" height="47" class="left" style="" /&gt;How to Choose Your Sustainability Conferences&lt;/a&gt; - It's conference season and the number of green events these days is overwhelming.  Here are some tips to get the most of them with minimal carbon impact.... &lt;a href="http://www.treehugger.com/files/2009/10/walmart_for_all.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2009/10/walmart_for_all.php</guid><pubDate>Thu, 01 Oct 2009 22:36:51 GMT</pubDate></item><item><title>Trusty Trustmarks, Going Blind for Your Lashes, and the Age of Stupid</title><link>http://www.treehugger.com/files/2009/09/trusty_trustmar.php</link><description>&lt;a href="http://www.triplepundit.com"&gt;&lt;img alt="th-3p-wrap.gif" src="http://www.treehugger.com/th-3p-wrap.gif" width="450" height="80" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /&gt;&lt;/a&gt;

A weekly wrap up of green and socially minded business news from the gang at &lt;a href="http://www.triplepundit.com"&gt;TriplePundit.com&lt;/a&gt;

&lt;a href="http://www.triplepundit.com/2009/09/the-aesthetics-of-trust-what-it-takes-to-break-through-the-clutter/"&gt;&lt;img class="left" alt="thmini35-brands.jpg" src="http://www.treehugger.com/thmini35-brands.jpg" width="70" height="47" class="mt-image-none" style="" /&gt;Are Trustmarks Badly Designed?&lt;/a&gt; - BBMG's Mitch Baranowski weighs in on the design of "Trustmarks" - Energy Star, Recyclable, USDA Organic and so on. There's a lot of evidence they fall on deaf ears, and poor design is part of the problem - but an easy one to fix.

&lt;a href="http://www.triplepundit.com/2009/09/latisse-dont-it-make-my-blue-eyes-brown/"&gt;&lt;img class="left" alt="thmini25-eye.jpg" src="http://www.treehugger.com/thmini25-eye.jpg" width="70" height="47" class="mt-image-none" style="" /&gt;Latisse vs Lumigan: What's the difference?&lt;/a&gt;  - Nothing actually, one's a branded drug to give you bigger eyelashes, the other brand treats glaucoma. Hilarity ensues when the FDA issues conflicting warnings.

&lt;a href="http://www.triplepundit.com/2009/09/building-an-organizational-culture-of-sustainability-employee-engagement/"&gt;&lt;img class="left" alt="thmini25-fair.jpg" src="http://www.treehugger.com/thmini25-fair.jpg" width="70" height="47" class="mt-image-none" style="" /&gt;50% of Americans Want to Work in a "Green" Company&lt;/a&gt; - The gang from Fairridge looks at yet more reasons companies can and should go green. Potential employees are far more likely to check them out, and existing employees are better motivated.

&lt;a href="http://www.triplepundit.com/2009/09/age-of-stupid-environmentalism-is-alive-and-well/"&gt;&lt;img class="left" alt="thmini25-stupid.jpg" src="http://www.treehugger.com/thmini25-stupid.jpg" width="70" height="47" class="mt-image-none" style="" /&gt;Does the "Age of Stupid" Mean Envrionmentalism is Alive and Well?&lt;/a&gt; - Ryan and I disagreed about the benefits of the tone of the new film &lt;i&gt;Age of Stupid&lt;/i&gt;, but the success of the film could certainly reinvigorate old school environmentalism.

&lt;a href="http://www.triplepundit.com/2009/09/at-columbia-sportswear-reused-packaging-has-story-to-tell/"&gt;&lt;img class="left" alt="thmini25-columbia.jpg" src="http://www.treehugger.com/thmini25-columbia.jpg" width="70" height="47" class="mt-image-none" style="" /&gt;Columbia Sportswear Succeeds in Reusing Packaging&lt;/a&gt; - TreeHugger readers know that reusing is better than recycling, and evidently so does Columbia who provide an option to get shipments in reused boxes- 66% of customers choose it.  But why isn't this the default?... &lt;a href="http://www.treehugger.com/files/2009/09/trusty_trustmar.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2009/09/trusty_trustmar.php</guid><pubDate>Fri, 25 Sep 2009 17:03:01 GMT</pubDate></item><item><title>Sigg's Slip Up, Profitable Organics, and Tips for Your Workplace</title><link>http://www.treehugger.com/files/2009/09/siggs_slip_up_p.php</link><description>&lt;a href="http://www.triplepundit.com"&gt;&lt;img alt="th-3p-wrap.gif" src="http://www.treehugger.com/th-3p-wrap.gif" width="450" height="80" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /&gt;&lt;/a&gt;

A weekly wrap up of green and socially minded business news from the gang at &lt;a href="http://www.triplepundit.com"&gt;TriplePundit.com&lt;/a&gt;

&lt;img alt="th-sm-2-employees.jpg" src="http://www.treehugger.com/th-sm-2-employees.jpg" width="70" height="47" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /&gt;&lt;a href="http://www.triplepundit.com/2009/09/employee-engagement-three-tips-for-engaging-employees-in-sustainability/"&gt;Three Tips for Engaging Employees in Sustainability&lt;/a&gt; - Working on making your company greener? Getting the whole crew on board is key.  Here are three basic tips from green pro &lt;a href="http://www.greenimpact.com/"&gt;Deborah Fleisher&lt;/a&gt;.
&lt;br /&gt;
&lt;img alt="th-sm-2-kid.jpg" src="http://www.treehugger.com/th-sm-2-kid.jpg" width="70" height="47" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /&gt;&lt;a href="http://www.triplepundit.com/2009/09/dewpointe-dh9-atmospheric-water-purification-system/"&gt;Making Drinking Water From Thin Air (Literally)&lt;/a&gt; - Startup Company AWS launches a device that can pull pure water out of the air, but the cost may be a little over the top for widespread application.


&lt;img alt="th-sm-2-sigg.jpg" src="http://www.treehugger.com/th-sm-2-sigg.jpg" width="70" height="47" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /&gt;&lt;a href="http://www.triplepundit.com/2009/09/siggs-slippery-slip-up-how-to-lose-partners-and-alienate-customers/"&gt;Sigg's Slippery Slip-up: How to Lose Partners and Alienate Customers&lt;/a&gt; - If there's one thing you never do in customer relations it's lie.   Even if the fib feels inconsequential, your customers may feel deeply otherwise.  Can Sigg recover from the BPA Debacle?

&lt;img alt="th-sm-2-smart.jpg" src="http://www.treehugger.com/th-sm-2-smart.jpg" width="70" height="47" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /&gt;&lt;a href="http://www.triplepundit.com/2009/09/smart-choices-food-label-claims-froot-loops-are-a-okay/"&gt;Froot Loops are Good For You&lt;/a&gt; - Or so suggests the new industry-funded "Smart Choices" food labeling system.  How can these guys make these claims with a straight face?


&lt;img alt="th-sm-2-tomato.jpg" src="http://www.treehugger.com/th-sm-2-tomato.jpg" width="70" height="47" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /&gt;&lt;a href="http://www.triplepundit.com/2009/09/the-business-of-organic-farming-watch-and-learn/"&gt;The Business of Organic Farming&lt;/a&gt; - Like the idea of becoming an organic farmer but woried the economics will put you in the poor house?  Sage advice from Makenna Goodman suggest you can have your kale and eat it too!... &lt;a href="http://www.treehugger.com/files/2009/09/siggs_slip_up_p.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2009/09/siggs_slip_up_p.php</guid><pubDate>Thu, 17 Sep 2009 17:14:49 GMT</pubDate></item><item><title>Green Labor Day, The Anti-Starbucks, Snow Leopard &amp; More</title><link>http://www.treehugger.com/files/2009/09/green-labor-day-starbucks-snow-leopard-3p.php</link><description>&lt;img alt="th-3p-wrap.gif" src="http://www.treehugger.com/th-3p-wrap.gif" width="450" height="80" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /&gt;

A weekly wrap up of green and socially minded business news from the gang at &lt;a href="http://www.triplepundit.com"&gt;TriplePundit.com&lt;/a&gt;

&lt;img alt="th-flag-mini.jpg" src="http://www.treehugger.com/th-flag-mini.jpg" width="70" height="47" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /&gt;&lt;strong&gt;&lt;a href="http://www.triplepundit.com/category/labor-day/"&gt;A Green Labor Day&lt;/a&gt;&lt;/strong&gt;
What's the definition of a "green job"?.  What's a "green economy"? Can either represent a better, more viable economy than the one we've got now?  3p contributors and readers pondered these questions in our &lt;a href="http://www.triplepundit.com/category/labor-day/"&gt;week long green labor day&lt;/a&gt; series. 

&lt;img alt="th-miniu-starbucks.jpg" src="http://www.treehugger.com/th-miniu-starbucks.jpg" width="70" height="47" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /&gt;&lt;strong&gt;&lt;a href="http://www.triplepundit.com/2009/09/starbucks-isnt-alone-local-washing-is-the-new-black/"&gt;Age of the Anti Starbucks?&lt;/a&gt;
&lt;/strong&gt;Starbucks' &lt;a href="http://www.triplepundit.com/2009/09/surreptitious-in-seattle-theres-a-new-starbucks-in-town-but-you-wouldnt-know-it/"&gt;new unbranded 15th St. Coffee &amp; Tea Shop&lt;/a&gt; (aka the "anti-starbucks") could be a new model for large companies to re-engage with local communities - or is it just local-washing? 

&lt;img alt="th-mini-bag.jpg" src="http://www.treehugger.com/th-mini-bag.jpg" width="70" height="47" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /&gt;&lt;strong&gt;&lt;a href="http://www.triplepundit.com/2009/09/can-a-global-company-be-local/"&gt;So, Can a Global Company Be Local?&lt;/a&gt;&lt;/strong&gt;
Keeping with the same theme, Terracycle's Tom Szaky invents the term "glocalizing"  to describe a UK project with Kraft that's aimed at sourcing local waste to create interesting products locally while introducing the global TerraCycle brand to the UK.

&lt;img alt="th-mini-kiva.jpg" src="http://www.treehugger.com/th-mini-kiva.jpg" width="70" height="47" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /&gt;&lt;strong&gt;&lt;a href="http://www.triplepundit.com/2009/09/microfinance-in-the-us-will-there-be-a-green-focus/"&gt;How Green Should Kiva Be?&lt;/a&gt;&lt;/strong&gt;
Microlending has the potential to bring millions out of poverty, in both developing nations as well as the United States. Should it carry an explicitly green message or is it already green just by its very nature?

&lt;img alt="th-mini-snow-leopard.jpg" src="http://www.treehugger.com/th-mini-snow-leopard.jpg" width="70" height="47" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /&gt;&lt;strong&gt;&lt;a href="http://www.triplepundit.com/2009/09/mac-snow-leopard-packaging-fails-the-green-test/"&gt;Snow Leopard Fails the Green Test&lt;/a&gt;&lt;/strong&gt;
It may &lt;a href="http://www.treehugger.com/files/2009/09/apples-snow-leopard-os-might-mean-10-million-in-saved-energy-annually.php"&gt;save millions on energy&lt;/a&gt;, but when you get a box in the mail big enough for 15 DVDs you have to ask questions.... &lt;a href="http://www.treehugger.com/files/2009/09/green-labor-day-starbucks-snow-leopard-3p.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2009/09/green-labor-day-starbucks-snow-leopard-3p.php</guid><pubDate>Fri, 11 Sep 2009 17:33:33 GMT</pubDate></item><item><title>Welcome to TreeHugger 2.0</title><link>http://www.treehugger.com/files/2006/12/welcome_to_tree.php</link><description>&lt;img class="left" alt="thtvtree.gif" src="http://i.treehugger.com/files/thtvtree.gif" width="79" height="71" /&gt;Drum roll..... this is it folks, the new spanking clean and super fancy TreeHugger 2.0.  We've been working our tails off to get the site better looking, better organized, and more user friendly and what you see here is what we've come up with.  We've got better, more clear categorization, some cleaner design, nifty post "hoppers" on the side to help you navigate, and a few more things to come!

Have fun poking around and let us know if anything's broken (as if that could possibly happen).  I really hope you like it and want to send some special shouts of thanks out to Michael Graham Richard, our chief editor, Eva Jacobus who helped in the migration, Federico Silvka - the master designer from Barcelona, as well as Jessica Root, our priceless manager and Graham Hill for busting this whole thing together.

Note from Michael: And of course, we all want to thank our excellent media architect, master of all things technical and of actually implementing all these fancy ideas that we come up with (and coming up with a lot of them himself), Nick Aster. We've all been working really hard lately, but I'm sure that he had an extra dose of that. Thanks Nick!... &lt;a href="http://www.treehugger.com/files/2006/12/welcome_to_tree.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2006/12/welcome_to_tree.php</guid><pubDate>Thu, 21 Dec 2006 15:14:14 GMT</pubDate></item><item><title>Vloggie Victory!  TreeHuggerTV Wins Best Green Vlog</title><link>http://www.treehugger.com/files/2006/11/vloggie_victory.php</link><description>&lt;img alt="simran-vloggie.jpg" src="http://i.treehugger.com/simran-vloggie.jpg" width="467" height="180" /&gt;

Saturday night turned out to be a whole lot more fun than expected, with hundreds in attendance at &lt;a href="http://vloggies.wordpress.com/"&gt;San Francisco's Swedish American Hall&lt;/a&gt; - &lt;a href="http://www.flickr.com/photos/tags/vloggies"&gt;see the photos here&lt;/a&gt;.  &lt;a href="http://treehugger.com/authors/index.php?author=leonora"&gt;Leonora &lt;/a&gt;and I were in attendence representing TreeHugger and were as thrilled and suprised as anyone to see TreeHuggerTV in lights as the winner in the "Green Vlog" category!

Have a look at &lt;a href="http://scobleizer.com/2006/11/04/best-videobloggers-list-from-the-vloggies/"&gt;Robert Scoble's blog&lt;/a&gt; for the full breakdown of winners, and Tom Foremski's &lt;a href="http://www.siliconvalleywatcher.com/mt/archives/2006/11/more_vloggies_v.php"&gt;funky videos&lt;/a&gt;, especially Lucaso's mixed up &lt;a href="http://www.siliconvalleywatcher.com/mt/archives/2006/11/the_vloggies_vi_1.php"&gt;Diggrz set&lt;/a&gt;.

We wouldn't have gotten anywhere, however, without the priceless mastery of Simran Sethi and the rest of the THTV crew - Damien Somerset, &lt;a href="http://bigcitypix.com"&gt;George Spyros&lt;/a&gt;, Lindsey Lake, Ari Kuschnir, Chris Baldwin and the whole TreeHugger team!  Congrats guys!!!... &lt;a href="http://www.treehugger.com/files/2006/11/vloggie_victory.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2006/11/vloggie_victory.php</guid><pubDate>Mon, 06 Nov 2006 13:28:49 GMT</pubDate></item><item><title>The Vloggies: TreeHuggerTV Nominated!</title><link>http://www.treehugger.com/files/2006/11/the_vloggies_tr.php</link><description>&lt;img class="left" alt="vloggies.jpg" src="http://i.treehugger.com/vloggies.jpg" width="213" height="96" /&gt;Busy busy busy, that's the TreeHugger team's motto these days.  So busy that we didn't notice that &lt;a href="http://treehugger.com/tv/"&gt;TreeHuggerTV&lt;/a&gt; has been nominated for a &lt;a href="http://vloggiessf.com"&gt;Vloggie&lt;/a&gt;!  So busy, in fact, we didn't even know there was such a thing as a Vloggie - an illustrious award for video weblogs. THTV has been nominated in the "Green Vlog" category.

It's too late for us to stack the vote as the ballots are closed, so just sit back and wait for the drum roll. The winners will be announced on Saturday at a star studded event in San Francisco!

And in the meantime, send some love to our fellow Green Vlog finalists:

&lt;a href="http://www.earthsanctuary.org/blog/?cat=2"&gt;Earth Sanctuary&lt;/a&gt;.
&lt;a href="http://sustainableroute.com/"&gt;Sustainable Route&lt;/a&gt;
&lt;a href="http://freshtopia.net"&gt;Freshtopia&lt;/a&gt;
&lt;a href="http://terravideos.blogspot.com/"&gt;TERRA: The Nature of our World&lt;/a&gt;

And of course: &lt;a href="http://TreeHuggerTV.com"&gt;TreeHuggerTV&lt;/a&gt;
... &lt;a href="http://www.treehugger.com/files/2006/11/the_vloggies_tr.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2006/11/the_vloggies_tr.php</guid><pubDate>Thu, 02 Nov 2006 15:10:19 GMT</pubDate></item><item><title>TreeHugger 2.0 Sneak Peek and Request for Comments</title><link>http://www.treehugger.com/files/2006/10/treehugger_20_s.php</link><description>&lt;img alt="th-sneak.jpg" src="http://i.treehugger.com/files/th-sneak.jpg" width="468" height="234" /&gt;

Here's a little fun for your weekend!  A sneak preview of the soon-to-be new-and-improved TreeHugger.  We've been toiling day and night on all corners of the globe to get the site better organized, better looking, and faster. The following mock up is what we've got to show for ourselves so far.  It shouldn't be too long until we get things running faster in generall too.

I decided that the most useful input we could get from you all would be from a totally blind preview - no explanations, no hints, just have a look and tell us what you think as a regular TreeHugger reader, or as if you were landing here for the first time.  

Bear in mind, this is just a graphical mock up and none of the links work, all the text is dummy text, and Robert Redford has no idea we stole his mugshot.  The one thing I enabled is the "post jumper" click navigation. Have fun, be merciless in your critiques, and generous in your praise.  
&lt;strong&gt;
&lt;a href="http://www.treehugger.com/testing/test.php "&gt;SNEAK PEEK HERE&lt;/a&gt;.&lt;/strong&gt;... &lt;a href="http://www.treehugger.com/files/2006/10/treehugger_20_s.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2006/10/treehugger_20_s.php</guid><pubDate>Fri, 13 Oct 2006 19:23:00 GMT</pubDate></item><item><title>Umbrella Inside Out Voting - Only three finalists left!</title><link>http://www.treehugger.com/files/2006/09/umbrella_inside_8.php</link><description>&lt;img alt="uio-3-left.jpg" src="http://umbrella.treehugger.com/upload/2006/09/uio-3-left.jpg" width="448" height="287" /&gt;

Only three finalists left!
 
Since the umbrella most of us know is a cheap, disposable poster child for poor design and wasteful manufacturing, &lt;a href="http://www.idonline.com"&gt;I.D. Magazine&lt;/a&gt;, The &lt;a href="http://www.sustainablestyle.org/"&gt;Sustainable Style Foundation&lt;/a&gt;, and TreeHugger asked for a smarter version. Our rockin' Umbrella Inside Out &lt;a href="http://umbrella.treehugger.com/judges"&gt;judges&lt;/a&gt; (including &lt;a href="http://umbrella.treehugger.com/pages/what_do_we_mean_when_we_say_cr.php"&gt;Cradle to Cradle&lt;/a&gt; co-author Bill McDonough!) spent the last week evaluating over 100 incredible entries from around the globe to bring you five innovative tools for keeping dry. Well, now there are three.
 
Which is the better Cradle to Cradle umbrella: The Rotary? Crayella? Or Pollinate model? Check out the judging criteria and support your favorite!

&lt;center&gt;&lt;h3&gt;&lt;a href="http://umbrella.treehugger.com/pages/choose_the_winning_cradle_to_c.php"&gt;Click Here to Vote!&lt;/a&gt;&lt;/h3&gt;&lt;/center&gt;... &lt;a href="http://www.treehugger.com/files/2006/09/umbrella_inside_8.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2006/09/umbrella_inside_8.php</guid><pubDate>Wed, 20 Sep 2006 03:09:32 GMT</pubDate></item><item><title>Choose the Winning Cradle to Cradle Umbrella!</title><link>http://www.treehugger.com/files/2006/09/choose_the_winn_1.php</link><description>&lt;img alt="uio-4-left.jpg" src="http://umbrella.treehugger.com/upload/2006/09/uio-4-left.jpg" width="448" height="287" /&gt;

Our Umbrella Inside Out contest is continuing today with the 4 surviving finalists.

Since the umbrella most of us know is a cheap disposable poster child for poor design and wasteful manufacturing, &lt;a href="http://www.idonline.com"&gt;I.D. Magazine&lt;/a&gt;, The &lt;a href="http://www.sustainablestyle.org"&gt;Sustainable Style Foundation&lt;/a&gt;, and TreeHugger asked for a smarter version. 
 
Please have a look over them and vote for your favorite!

Voting starts every day at midnight pacific time and ends at 9pm the same day!

&lt;center&gt;&lt;h3&gt;&lt;a href="http://umbrella.treehugger.com/pages/choose_the_winning_cradle_to_c.php"&gt;Click Here to Vote!&lt;/a&gt;&lt;/h3&gt;&lt;/center&gt;... &lt;a href="http://www.treehugger.com/files/2006/09/choose_the_winn_1.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2006/09/choose_the_winn_1.php</guid><pubDate>Tue, 19 Sep 2006 03:21:46 GMT</pubDate></item><item><title>Umbrella Inside Out Final Final - Vote Now!</title><link>http://www.treehugger.com/files/2006/09/umbrella_inside_6.php</link><description>&lt;img alt="fashion-vs.jpg" src="http://i.treehugger.com/files/th_images/fashion-vs.jpg" width="468" height="200" /&gt;

The Umbrella Inside Out Fashion competition has finally wound its way down to a mere 2 final candidates.  Remember - designers were asked to submit plans for a couture garment made almost entirely from used or discarded umbrellas.  The winner, as you know, will appear at Paris's Ethical Fashion Show October 13! 

&lt;strong&gt;The final entries are:&lt;/strong&gt;

&lt;a href="http://umbrella.treehugger.com/nominees/the_dusty.php"&gt;The Dusty&lt;/a&gt; &amp; &lt;a href="http://umbrella.treehugger.com/nominees/umbrella_redesign.php"&gt;Umbrella Redesign&lt;/a&gt;.

Please head over to the &lt;a href="http://umbrella.treehugger.com/pages/the_final_final.php"&gt;Umbrella Inside Out page&lt;/a&gt; to cast your votes...

&lt;B&gt;ED NOTE:&lt;/b&gt; Folks, my appologies - there were some problems with the survey script this morning and I had to move it over to the umbrella page for it to properly work.  As a result, votes cast before 9am Pacific Time have not been tallied.  If you voted before that time please &lt;a href="http://umbrella.treehugger.com/pages/the_final_final.php"&gt;head over to the Umbrella Page&lt;/a&gt; and you will be able to vote again.  Sorry for the inconvenience!... &lt;a href="http://www.treehugger.com/files/2006/09/umbrella_inside_6.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2006/09/umbrella_inside_6.php</guid><pubDate>Thu, 14 Sep 2006 08:37:13 GMT</pubDate></item><item><title>Umbrella Inside Out  ... and Then there were Three.</title><link>http://www.treehugger.com/files/2006/09/umbrella_inside_5.php</link><description>&lt;img src="http://i.treehugger.com/files/th_images/UIO%20Piece.JPG"&gt;

Yesterday we continued the &lt;a href="http://umbrella.treehugger.com"&gt;Umbrella Inside Out&lt;/a&gt; competition judging! Votes were cast and favorites were declared and the three remaining finalists are waiting for you to judge today!  Remember - designers were asked to submit plans for a couture garment made almost entirely from used or discarded umbrellas.  

&lt;a href="http://umbrella.treehugger.com/about/about.php"&gt;Read a little about the competitions&lt;/a&gt;, and pick your favorite! The winner will be seen on the runway at Paris's &lt;a href="http://www.ethicalfashionshow.com/langues.htm"&gt;Ethical Fashion Show&lt;/a&gt; October 13! Voting for today ends at midnight EST.

And the 3 remaining finalists are.... drum roll please.... &lt;a href="http://umbrella.treehugger.com/pages/the_voting_contunues_three_fin.php"&gt;CLICK HERE TO SEE&lt;/a&gt;... &lt;a href="http://www.treehugger.com/files/2006/09/umbrella_inside_5.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2006/09/umbrella_inside_5.php</guid><pubDate>Wed, 13 Sep 2006 08:48:54 GMT</pubDate></item><item><title>Umbrella Inside Out Fashion Judging Round 2!</title><link>http://www.treehugger.com/files/2006/09/umbrella_inside_4.php</link><description>&lt;img src="http://i.treehugger.com/files/th_images/UIO%20Piece.JPG"&gt;

Yesterday we started the first half of the &lt;a href="http://umbrella.treehugger.com"&gt;Umbrella Inside Out&lt;/a&gt; competition judging! For this part, designers were asked to submit plans for a couture garment made almost entirely from used or discarded umbrellas.  Votes were cast and favorites were declared and the four remaining finalists are ready to go head-to-head a second time for round 2 of the judging by you!

&lt;a href="http://umbrella.treehugger.com/about/about.php"&gt;Read a little about the competitions&lt;/a&gt;, and pick your favorite! Finalists will be counted down all week, so come back tomorrow to keep rooting for the design you would like to see on the runway at Paris's &lt;a href="http://www.ethicalfashionshow.com/langues.htm"&gt;Ethical Fashion Show&lt;/a&gt; October 13! Voting for today ends at midnight PST.

And the 4 remaining finalists are.... drum roll please.... &lt;b&gt;&lt;a href="http://umbrella.treehugger.com/pages/fashion_finalist_voting_round.php"&gt;CLICK HERE!&lt;/a&gt;&lt;/b&gt;... &lt;a href="http://www.treehugger.com/files/2006/09/umbrella_inside_4.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2006/09/umbrella_inside_4.php</guid><pubDate>Tue, 12 Sep 2006 08:00:12 GMT</pubDate></item><item><title>An Inconvenient Truth - Coming to a Theatre Near You</title><link>http://www.treehugger.com/files/2006/05/an_inconvenient_2.php</link><description>&lt;img class="left" alt="gore_inconc.jpg" src="http://i.treehugger.com/files/th_images/gore_inconc.jpg" width="210" height="210" /&gt;Al Gore's film "&lt;a href="http://climatecrisis.org/"&gt;An Inconvenient Truth&lt;/a&gt;" opens in NY and LA on My 24th, and in other cities shortly thereafter.  You can get the whole list of opening dates by clicking "&lt;a href="http://climatecrisis.org/"&gt;find a theater&lt;/a&gt;" on the film's website.

All in all, it's a fantastic, satisfying, and inspiring film.  It lays down an explanation of global warming in wonderfully articulate detail.  Coupled with what we like to refer to as the "sustainability tipping point", I believe it will represent the first large scale moment of awakening to the issue for the American public. This really is the experience that will leave no doubt in anyone's mind of the severe realities of what could face us. 

But understanding the issue is only the first step.  Whether or not this film produces positive action, despair, or denial is the big question.

Problem number one is that there will be a well financed backlash to this film.  Please read on for more...... &lt;a href="http://www.treehugger.com/files/2006/05/an_inconvenient_2.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2006/05/an_inconvenient_2.php</guid><pubDate>Fri, 19 May 2006 19:01:54 GMT</pubDate></item><item><title>Chicago Climate Exchange 101</title><link>http://www.treehugger.com/files/2006/05/chicago_climate.php</link><description>&lt;img class="left" alt="ccx-square-01.gif" src="http://i.treehugger.com/files/th_images/ccx-square-01.gif" width="144" height="115" /&gt;I've been talking about &lt;a href="http://www.chicagoclimatex.com/"&gt;The Chicago Climate Exchange&lt;/a&gt; a lot over on &lt;a href="http://www.triplepundit.com"&gt;Triple Pundit&lt;/a&gt;, but I thought it was time TreeHugger readers got a little 101 on this very interesting cap and trade program to reduce CO2 emissions.

One of the most effective methods of reducing a particular pollutant is to create a cap and trade program.  This means that an authority such as government states that only some amount of the pollutant will be permitted, per year, and that each company in the country or state is permitted some amount, generally a bit less than their historical norm.   After that, if a company manages to reduce its emissions by a greater amount than they were legally bound to, they may sell the "right to pollute" to other companies who have been unable to meet their target.

The United States created a very effective cap and trade program to deal with &lt;a href="http://www.clevelandfed.org/Research/Com2001/08.htm"&gt;Sulphur Dioxide in1990&lt;/a&gt;, and the EU has now begun using cap and trade as a way to reduce CO2 - in keeping with the Kyoto accord.  But what's a country to do if they're not a Kyoto signatory, and their government doesn't want to create a market for a particular emission, say CO2?

Simple - get a bunch of companies together and create your own market!  A growing group of companies, including DuPont, Dow, Ford, Bayer and numerous city governments (&lt;a href="http://www.chicagoclimatex.com/about/members.html"&gt;see the impressive list here&lt;/a&gt;) have signed on to a legally binding contract to reduce their emissions, and trade their right to pollute on a free market exhange based in Chicago - the &lt;a href="http://www.chicagoclimatex.com"&gt;CCX&lt;/a&gt;.

So what would possess a major corporation to voluntarily do anything a long these lines, much less legally bind themselves to do so?  Read on for the reasons...... &lt;a href="http://www.treehugger.com/files/2006/05/chicago_climate.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2006/05/chicago_climate.php</guid><pubDate>Fri, 19 May 2006 17:43:07 GMT</pubDate></item><item><title>Bikes on Transit:  The Bay Area Story</title><link>http://www.treehugger.com/files/2006/05/bikes_on_transi.php</link><description>&lt;img alt="bay_area_bikes.jpg" src="http://i.treehugger.com/files/th_images/bay_area_bikes.jpg" width="468" height="157" /&gt;&lt;p&gt;Despite all the fabulous development in hybrids and alternative fuels lately, we all know that the best ecological choice you can make is to ditch the guzzler altogether and ride a bike!  It's cheap, healthy, and sometimes even faster (if you live in a hectic city like I do).  Unfortunately, biking isn't always practical for a great many people who either live too far, &lt;a href="http://www.treehugger.com/files/2006/03/making_it_easy_1.php"&gt;have poor bike infrastructure&lt;/a&gt;, or just don't have the information to make it seem feasible.  

That said, certain transit agencies are starting to tackle the first of those problems by making room for bikes on trains and busses.  It's an ideal solution for long distance commuters who might live a mile or two from a train station and also work a mile or two from a station on the other end.  In the Bay Area, the various transit agencies have done a decent job in this regard.  How about your neck of the woods? It seems to me a great way to give people more options - making both transit and biking easier.

Because I live here, I'll give a little breakdown of what's available around the Golden Gate. After the jump, tell us what's going on in your area...... &lt;a href="http://www.treehugger.com/files/2006/05/bikes_on_transi.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2006/05/bikes_on_transi.php</guid><pubDate>Mon, 01 May 2006 01:47:54 GMT</pubDate></item><item><title>Thanks to Pair Networks (again)</title><link>http://www.treehugger.com/files/2006/04/thanks_to_pair.php</link><description>&lt;img class="left" alt="header.jpg" src="http://i.treehugger.com/files/images/header.jpg" width="340" height="85"  /&gt;Once again, it's time to give a shout out to &lt;a href="http://www.pair.com/"&gt;Pair Networks&lt;/a&gt;, our reliable and responsive web host.  They've been steadily upgrading our hosting as TreeHugger grows, and have a pretty solid environmental consiousness that we've &lt;a href="http://www.treehugger.com/files/2005/05/pair_networks_t.php"&gt;mentioned before&lt;/a&gt;.

Last Friday we had a big jump in traffic that temporarily ground us to a halt. I got on the phone with Pair and they threw in some extra memory for us and got us back on track in no time - awesome customer service can be as important as any green policy when it comes to running a company sustainably.  Anyway, we've got some new gadgetry up our sleeves so look forward to a faster site in the near future.

As always, toss any tech questions or trouble my way! Nick at TreeHugger!... &lt;a href="http://www.treehugger.com/files/2006/04/thanks_to_pair.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2006/04/thanks_to_pair.php</guid><pubDate>Mon, 24 Apr 2006 02:10:12 GMT</pubDate></item><item><title>The TH Interview: L. Hunter Lovins, Part II</title><link>http://www.treehugger.com/files/2006/03/the_th_intervie_9.php</link><description>&lt;img class="left" alt="Hunter33.jpg" src="http://i.treehugger.com/files/Hunter33.jpg" width="160" height="193" /&gt;Ed West and I are excited to bring Treehugger readers the second part of our interview with &lt;a href="http://www.hunterlovins.com"&gt;L. Hunter Lovins&lt;/a&gt;.  In the first part of our interview, Hunter talked about work she's been doing to strengthen local economies in a sustainable manner and some specific projects she's been spearheading in Afghanistan.  In case you missed part one, &lt;a href="http://www.treehugger.com/files/2006/02/the_th_intervie_8.php"&gt;have a click here&lt;/a&gt; and give it a read.   Part one also ended with a survey which we hope will strengthen the case for socially and environmentally sustainable economic development in Afghanistan. If you haven't had a chance to take the survey, please take a couple minutes &lt;a href="http://www.surveymonkey.com/s.asp?u=686471720007"&gt;and do so here&lt;/a&gt;.

Without further ado, let's get back to where we left off.

&lt;strong&gt;Hi Hunter, thanks again for talking with us.  Much of what ties together your work involves demonstrating that there is a business case for sustainability.  What are the problems we're facing, and how does business play a role?&lt;/strong&gt;

Capitalism is the worst economic system... except for all the rest!  It has many flaws that its critics are quick to point out. What we now have is what you might call a "market democracy," which can be summed up as: How many politicians can you afford to buy? This sort of capitalism is a part of what's driving us in the direction of "unsustainability." But it is also bad capitalism. I believe capitalism, conducted according to its real logic, is an important part of the solution to the very serious challenges facing us today. The business community has not only the opportunity, but the obligation to step up and take a leadership role in crafting a future that works for us all. The business leaders that accept this challenge will be the billionaires of tomorrow. The rest....well, as Ed Wollard of DuPont once said, "They won't be a problem, because they won't be around."... &lt;a href="http://www.treehugger.com/files/2006/03/the_th_intervie_9.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2006/03/the_th_intervie_9.php</guid><pubDate>Thu, 02 Mar 2006 17:51:16 GMT</pubDate></item><item><title>The TH Interview: L. Hunter Lovins</title><link>http://www.treehugger.com/files/2006/02/the_th_intervie_8.php</link><description>&lt;img class="left" alt="Hunter_Lovins_web.jpg" src="http://i.treehugger.com/files/Hunter_Lovins_web.jpg" width="180" height="254" /&gt;&lt;a href="http://www.hunterlovins.com/"&gt;L. Hunter Lovins&lt;/a&gt; is perhaps best known for her work as co-founder and CEO of Rocky Mountain Institute, an internationally recognized research center, widely celebrated for its innovative thinking in energy and resource issues.  She has also co-authored dozens of papers and nine books, including the landmark work, Natural Capitalism: Creating the Next Industrial Revolution, which has helped to bring the concepts of "natural capital" and Natural Capitalism into mainstream business thinking through her company, &lt;a href="http://www.natcapsolutions.org/"&gt;Natural Capitalism Solutions&lt;/a&gt;.

Her areas of interest and expertise include Natural Capitalism, globalization, governance, land management, energy, water, green real-estate development, and community economic development. 

In 2001, Hunter was named one of four people from North America to serve as a delegate to the United Nations Prep Conference for Europe and North America for the World Summit on Sustainable Development. She was also a Commissioner in the State of the World Forum's Commission on Globalization, co-chaired by Mikhail Gorbachev, Jane Goodall, and Vandana Shiva.

She has consulted for governments and the private sector, briefing senior management at Interface Inc., Bank of America, Allstate, Royal Dutch/Shell and many other companies, as well as the World Bank &amp; International Monetary Fund. She holds a J.D. degree from Loyola University and several honorary doctorates. In 2000, she was named a Hero of the Planet by Time Magazine.

She is currently the president and founder of &lt;a href="http://www.natcapsolutions.org/"&gt;Natural Capitalism Solutions, Inc&lt;/a&gt;. as well as a Professor of Sustainability at the &lt;a href="http://www.presidiomba.org"&gt;Presidio School of Management&lt;/a&gt; - the first accredited MBA program in Sustainable Management.

In the first half of this two-part interview, Hunter talks a bit about her current international work promoting and implementing sustainability around the world.... &lt;a href="http://www.treehugger.com/files/2006/02/the_th_intervie_8.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2006/02/the_th_intervie_8.php</guid><pubDate>Tue, 21 Feb 2006 21:59:05 GMT</pubDate></item><item><title>A Really Quick Five Minute Action Survey</title><link>http://www.treehugger.com/files/2005/11/a_really_quick.php</link><description>&lt;img alt="PWC_logo.gif" class="right" src="http://i.treehugger.com/files/PWC_logo.gif" width="150" height="107" /&gt;Hey Treehuggers!  Got a few minutes?  Some of my colleagues at the Presidio School of Management's &lt;a href="http://www.presidiomba.org/"&gt;Sustainable MBA program&lt;/a&gt; are doing a short survey about the different sorts of ways we use the Internet to find activating information - the kinds of things that engage you, inspire you, and make you feel you can make a difference.  We're also trying to assess what's missing out there.  As readers of Treehugger, we think you're the perfect audience to help us out. ...and Graham Hill has been especially generous to let us do it here! The results of the survey will help some well meaning business school students (yes, we exist) help understand what we can offer to you in the future, and they'll help Treehugger too!

Please &lt;a target="_blank" href="http://www.surveymonkey.com/s.asp?u=524821500490"&gt;CLICK HERE&lt;/a&gt; to access the survey - 5 min, I promise!... &lt;a href="http://www.treehugger.com/files/2005/11/a_really_quick.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2005/11/a_really_quick.php</guid><pubDate>Wed, 09 Nov 2005 02:12:22 GMT</pubDate></item><item><title>Subscribe to Treehugger Via RSS and XML</title><link>http://www.treehugger.com/files/2005/02/subscribe_to_tr.php</link><description>To make things easy for you, Treehugger is deliverable as an RSS feed.  If you haven't the faintest idea what RSS is, &lt;a href="http://www.thoughtsonthings.com/archives/2005/02/ive_gone_rss_cr.php"&gt;have a look at my post about it here&lt;/a&gt;.

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For advanced readers, here are the urls you need:

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&lt;strong&gt;Syndication for Sites:&lt;/strong&gt;

If you would like Treehugger headlines to appear on your site, email "Nick at Treehugger", and we'll get you the code you need.  ... &lt;a href="http://www.treehugger.com/files/2005/02/subscribe_to_tr.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2005/02/subscribe_to_tr.php</guid><pubDate>Tue, 22 Feb 2005 02:12:37 GMT</pubDate></item><item><title>Big, Beautiful &amp; Green</title><link>http://www.treehugger.com/files/2004/07/big_beautiful_g.php</link><description>&lt;img class="right" alt="tower.jpg" src="http://i.treehugger.com/files/tower.jpg" width="150" height="263" /&gt;MOMA, still out in Queens at the moment, has just opened a new show on skyscrapers called TALL BUILDINGS. What makes it interesting, aside from some really great models, is what they have chosen to emphasize. Green architecture is one category which received more than the usual scant attention it generally receives. Better yet, they have related it to specific and popular projects currently being developed in New York and London. Show July 16 - September 27th. [by kevin leicinger]&lt;a href="www.moma.org"&gt; ::www.moma.org&lt;/a&gt; ... &lt;a href="http://www.treehugger.com/files/2004/07/big_beautiful_g.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2004/07/big_beautiful_g.php</guid><pubDate>Fri, 30 Jul 2004 13:52:02 GMT</pubDate></item><item><title>Bouroullec Bros L.A. Show 'til Oct 18</title><link>http://www.treehugger.com/files/2004/07/french_mixmaste.php</link><description>&lt;img class="bottom" alt="french.jpg" src="http://i.treehugger.com/files/french.jpg" width="377" height="142" /&gt;&lt;br&gt;&lt;br&gt;Ok, technically the  Bouroullec show is at the Pacific Design Center in West Hollywood. But that sounded like crap and it IS put on by MOCA. This is actually a very small show compared to the one the Design Museum in London put on a year or two ago. All the same, it's a chance to see some of the stuff by these wacky young brothers up close. Ends October 18th. [by kevin leicinger]&lt;a href="www.moca.org"&gt; ::www.moca.org&lt;/a&gt;... &lt;a href="http://www.treehugger.com/files/2004/07/french_mixmaste.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2004/07/french_mixmaste.php</guid><pubDate>Fri, 30 Jul 2004 13:32:23 GMT</pubDate></item><item><title>Disclaimer</title><link>http://www.treehugger.com/files/2004/07/disclaimer.php</link><description>All of the TreeHugger, Inc. titles are information and opinion sites. The sites publish both rumors and conjecture, in addition to accurately reported information. Information on the sites may contain errors or inaccuracies; the sites' proprietors do not make any warranty as to the correctness or reliability of the sites' content. Links to content on and quotation of material from other sites are not the responsibility of TreeHugger, Inc..

Email sent to any of the TreeHugger, Inc. sites is considered our property. We will respect and protect anonymous sources as tipsters, but all correspondence is considered available for publication.

All TreeHugger, Inc. sites are in compliance with the Digital Millennium Copyright Act. For more information on the legality of thumbnail usage of photographs, please download the 9th Circuit Court's ruling (Kelly vs Arriba Soft Corp, July 7th 2003). [&lt;a href="http://www.ca9.uscourts.gov/ca9/newopinions.nsf/8E22982657C96BE188256D5C00518BF5/$file/0055521oop.pdf?openelement"&gt;PDF link&lt;/a&gt;].... &lt;a href="http://www.treehugger.com/files/2004/07/disclaimer.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2004/07/disclaimer.php</guid><pubDate>Fri, 30 Jul 2004 12:37:48 GMT</pubDate></item><item><title>TreeHugger Staff Pics</title><link>http://www.treehugger.com/files/2004/04/treehugger_staf.php</link><description>&lt;style type="text/css"&gt;

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color: #74A722;
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Alex Pasternack&lt;/a&gt;&lt;br&gt;Beijing, China
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Andrew Posner&lt;/a&gt;&lt;br&gt;Providence, RI
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April Streeter&lt;/a&gt;&lt;br&gt;Gothenburg, Sweden
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Bonnie Alter&lt;/a&gt;&lt;br&gt;London, UK
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Celine Ruben-Salama&lt;/a&gt;&lt;br&gt;New York, NY
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Christine Lepisto&lt;/a&gt;&lt;br&gt;Berlin, Germany
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Collin Dunn&lt;/a&gt;&lt;br&gt;Durham, North Carolina
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Dominic Muren&lt;/a&gt;&lt;br&gt;Chicago, IL
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Eric Kane&lt;/a&gt;&lt;br&gt;New York, NY
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Erin Courtenay&lt;/a&gt;&lt;br&gt;Madison, WI
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Hank Green&lt;/a&gt;&lt;br&gt;Missoula, MT
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Helen Suh Macintosh&lt;/a&gt;&lt;br&gt;Cambridge, MA
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Jacob Gordon&lt;/a&gt;&lt;br&gt;Los Angeles, CA
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Jasmin Malik Chua&lt;/a&gt;&lt;br&gt;Jersey City, NJ
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Jeff McIntire-Strassberg&lt;/a&gt;&lt;br&gt;St. Louis, MO
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Jenna Watson&lt;/a&gt;&lt;br&gt;Barcelona, Spain
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Jesse Fox&lt;/a&gt;&lt;br&gt;Tel Aviv, Israel
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John Laumer&lt;/a&gt;&lt;br&gt;Philadelphia, PA
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Justin Thomas&lt;/a&gt;&lt;br&gt;Virginia, USA
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Kara DiCamillo&lt;/a&gt;&lt;br&gt;Newport, RI
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Karin Kloosterman&lt;/a&gt;&lt;br&gt;Tel Aviv, Israel
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  &lt;div class="indiv-pic"&gt;&lt;a href="http://www.treehugger.com/authors/index.php?author=kennyl"&gt;
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Kenny Luna&lt;/a&gt;&lt;br&gt;North Babylon, NY
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  &lt;div class="indiv-pic"&gt;&lt;a href="http://www.treehugger.com/authors/index.php?author=kristin"&gt;
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Kristin Underwood&lt;/a&gt;&lt;br&gt;Sacramento, CA
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  &lt;div class="indiv-pic"&gt;&lt;a href="http://www.treehugger.com/authors/index.php?author=leonora"&gt;
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Leonora Oppenheim&lt;/a&gt;&lt;br&gt;Ecuador
 &lt;/div&gt;
  &lt;div class="indiv-pic"&gt;&lt;a href="http://www.treehugger.com/authors/index.php?author=lloyd"&gt;
 &lt;img width="153" height="153" src="http://i.treehugger.com/staff-pics/Lloyd_Alter.jpg"&gt;
Lloyd Alter&lt;/a&gt;&lt;br&gt;Toronto, Canada
 &lt;/div&gt;
  &lt;div class="indiv-pic"&gt;&lt;a href="http://www.treehugger.com/authors/index.php?author=mairi"&gt;
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Mairi Beautyman&lt;/a&gt;&lt;br&gt;Berlin, Germany
 &lt;/div&gt;

  &lt;div class="indiv-pic"&gt;&lt;a href="http://www.treehugger.com/authors/index.php?author=marko"&gt;
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Mark Ontkush&lt;/a&gt;&lt;br&gt;Boston, MA
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  &lt;div class="indiv-pic"&gt;&lt;a href="http://www.treehugger.com/authors/index.php?author=meaghan"&gt;
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Meaghan O'Neill&lt;/a&gt;
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  &lt;div class="indiv-pic"&gt;&lt;a href="http://www.treehugger.com/authors/index.php?author=oliviaz"&gt; &lt;img width="153" height="153" src="http://i.treehugger.com/staff-pics/Olivia.jpg"&gt;
Olivia Zaleski&lt;/a&gt;&lt;br&gt;New York, NY
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Paula Alvarado&lt;/a&gt;&lt;br&gt;Buenos Aires, Argentina
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Petz Scholtus&lt;/a&gt;&lt;br&gt;Barcelona, Spain
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  &lt;div class="indiv-pic"&gt;&lt;a href="http://www.treehugger.com/authors/index.php?author=samig"&gt;
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Sami Grover&lt;/a&gt;
 &lt;/div&gt;
  &lt;div class="indiv-pic"&gt;&lt;a href="http://www.treehugger.com/authors/index.php?author=sean fisher"&gt;
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Sean Fisher&lt;/a&gt;&lt;br&gt;Cincinnati, OH
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Stephen Filler&lt;/a&gt; &lt;/div&gt;
  &lt;div class="indiv-pic"&gt;&lt;a href="http://www.treehugger.com/authors/index.php?author=timothy"&gt; &lt;img width="153" height="153" src="http://i.treehugger.com/staff-pics/Timothy.jpg"&gt;
Timothy McGee&lt;/a&gt;&lt;br&gt;Helena, MT
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  &lt;div class="indiv-pic"&gt;&lt;a href="http://www.treehugger.com/authors/index.php?author=warren"&gt; &lt;img width="153" height="153" src="http://i.treehugger.com/staff-pics/Warren.jpg"&gt;
Warren McLaren&lt;/a&gt;&lt;br&gt;Sydney, Australia
 &lt;/div&gt;
&lt;br&gt;
&lt;/div&gt;... &lt;a href="http://www.treehugger.com/files/2004/04/treehugger_staf.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2004/04/treehugger_staf.php</guid><pubDate>Tue, 06 Apr 2004 14:42:09 GMT</pubDate></item><item><title>Thanks!</title><link>http://www.treehugger.com/files/2004/04/thanks.php</link><description>Thanks for signing up for the mailing list! We haven t launched it yet but plan to relatively soon. We would love if you would comment below as to what you would like to see...

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Thanks for your time!
Team TreeHugger... &lt;a href="http://www.treehugger.com/files/2004/04/thanks.php"&gt;Read the full story on TreeHugger&lt;/a&gt;</description><guid>http://www.treehugger.com/files/2004/04/thanks.php</guid><pubDate>Thu, 01 Apr 2004 04:54:34 GMT</pubDate></item></channel></rss>