Mociun winter wool coat. Credit: Mociun
We covet Caitlin
Mociun's Native American-inspired coat--made from 100% mill end blanket
wool--for winter, featured on and sold at
Kaight NYC--we stopped there last week for
Ecouterre's launch party. Click through for full length photos and more on Mociun. ...
Play with eco-fashion label Feral Childe paper dolls. Credit: Feral Childe via Ecouterre
We've been seeing
Feral Childe around New York lately--at the
NOW Showcase, at
Kaight two nights ago, and as paper dolls on
Ecouterre. The Brooklyn-based fashion label is known for their silk screened textile prints, use of sustainable materials--organic cotton, soy,
tencel, handmade buttons, hemp--and their eclectic style and funky prints. Click through to download, print, and play dress up in their Fall 2009 collection or for Halloween--as a Frilly Lizard or Great Horned Owl--Feral Childe-style. ...
Eco-fashion boutique Kaight hosted Ecouterre.com launch party. Credit: Emma Grady
We celebrated the launch of eco-fashion website
Ecouterre at
Kaight in New York City last night. After perusing racks filled with emerging and independent designers--who use organic, recycled, and sustainable materials-- and catching up with
SDN's Marcus Hicks--who sadly was not wearing his
shoe pants--we chatted with
Jill Fehrenbacher,
Inhabitat editor-in-chief and Ecouterre publisher, about her favorite innovative fabrics--like solar photovoltaic technology embedded in weaves--and her top picks for green fashion designers and eco-fashion news. Click through for our interview with Jill. ...
Vaute Couture Spring 2010, Chicago Fashion Week. Credit Ray Pfeiffer, Komifoto
Vert Couture forecasts green fashion for spring 2010 in the windy city. An official event of
Chicago Fashion Focus, the runway show was home to looks from
Vaute Couture--not to be confused with the show title 'Vert'--Bryant McLemore Smith, and up-and-coming designers from the Chicago Fashion Institute Student Collective as well as
Frei Designs and
Mountains of the Moon, covered earlier this week. Click through for our interview with Vert Couture Co-Executive Producer Bianca Alexander, and our favorite looks from the runway. ...
Frei Designs Spring 2010 at Chicago Fashion Week. Credit: Chad Smith
The
Vert Couture green show during Chicago Fashion Week was the place to be for eco-minded fashionistas this past weekend.
Frei Designs' Annie Novotny showed her spring 2010 collection--along with
Mountains of the Moon,
Vaute Couture, and Bryant McLemore Smith--at the show. Click through for Annie's vision of spring 2010--loose fitting dresses, skirts, and tones of gray--and her organic creations on the runway. ...
Image via flora&fauna.
We love learning about fashion designers and their inspirations - it's what makes each of them different in such a great way. Pauline Siu found hers amongst the surroundings and wildlife in British Columbia. From the beauty in nature, the irresistible cuteness of animals, and the intricacy of the planet's delicate eco-system,
flora&fauna was born.
With a blend of clean lines, rich colors, and lasting style, flora&fauna incorporates nature and animal themes into each design, and uses organic and sustainable fabrics. Our favorite -
The Jellyfish Tube Top. The company is also proud to support their local animal welfare and nature conservation organizations.
...
Mountains of the Moon Spring 2010 at Chicago Fashion Week. Credit: Chad Smith
While we physically missed Chicago Fashion Week's
Vert Couture green show--for the sake of our carbon footprint--we sat down with
Mountains of the Moon Designer Melissa Baswell--virtually, of course--to talk
sustainable fabrics, her
spring 2010 vision, trends for next season, and more. Click through for Melissa's vision-turned-reality in her photos from the runway. ...
Chic cycling, street style at 'Bike Style' fashion show in NYC. Credit: Emma Grady
Hudson Urban Bicycles (HUB) in the West Village, New York City, hosted Bike Style Saturday night, a
fashion show premiering chic urban
cycling looks. Friends of HUB donned tailored bicycle wear--blazers, cropped pants, and caps--from designers
Lela Rose,
Reiss, Sheila Moon, and Outlier; strutted and danced 'cross the runway to DJ jams; mounted European-origin bikes from
Batavus, Abici, Moof, and Linus, and rode out into the rainy NYC night. Click through for our videos--the def jams might have you chair dancing--and more photos from the show. ...
Vaute Couture Fall/Winter 09 collection of vegan coats. Credit: Vaute Couture
Vaute Couture, a small
fashion house in Chicago, is an "activist fashion label" known for their vegan coats. The 100% vegan line designed by Leanne Mai-ly Hilgart premiered in Fall 2009 after eight months of extensive fabric research. Last night they showed their Spring 2010 collection at
Chicago Fashion Week's Vert Couture show -- we'll bring you highlights later this week. Click through for photos of Vaute Couture's luxe coats--a windy city and winter staple--and their version of the classic
organic cotton tee. ...
Project Runway Winner Anthony Capon's avant-garde paper frock. Image courtesy of Wrapped by housemouse™
Project Runway Australia Season 2 Winner
Anthony Capon and fellow designers--Amber Renae, Mark Neighbour, and Jason Chetcuti--created
Wrapped by housemouse™ paper frocks for the television series' eco-fashion challenge. The shoot raised awareness for
Enviroweek, a non-profit organization that raises funds for environmental charities, and was shot by Australian fashion photographer Robert Earp at
Federation Square's BMW Edge in Melbourne, Australia. Click through for photos of the avant-garde designs....
Photo via Fashion Tech
The world is full of t-shirts sporting ironic, silly, and downright lame messages. But here's one that matters. And it's done in early 90s thermochromatic flair. Check out a video of the t-shirt changing color and showing the (truly frightening) melting of polar ice....
Photo via ♪ Sleeping Sun ♪
Approximately 23.8 billion pounds of clothing and textiles end up in landfill each year. In order to make a dent in that waste pile, Levi Strauss & Co is partnering with Goodwill to create special care tags that not only tell consumers how to wash the garments, but also where to take them when they're done with them. It's a fashion industry first. ...
Photos from RESTORE Clothing
Anthony and Celeste Lilore, creators of
RESTORE Clothing, are an eco-force to sit-up and play attention to. While other clothing brands merely skirt under the minimum requirements to be called green - the Lilore team put their brand where their mouth is.
RESTORE (an acronym for Responsible,
Earth Friendly, Sustainable, Technological, Organic, Recycled and Ergonomic) is
urban-centric active wear that caters to the needs of both sexes without losing style, functionality or
environmental-friendliness. The timeless cuts are modern making the garments easy to wear to a yoga class or out after work. Embedded in each piece of the collection is a commitment for well-crafted details and a taste for excellence. ...
Mandy Pants surf shorts, reclaimed polyester and silkscreen. Credit: Mandy Pants.
Amanda Church's board shorts -- made with
reclaimed polyester fabric and her own colorful
silk screen design -- have us looking forward to next summer's surf. Her limited edition collection (only 200 total) called
Mandy Pants makes use of leftover fabrics and materials, and provides an unexpected canvas for her art. Click through for more photos, including the original painting that inspired the line. ...
Linda Loudermilk Spring 2010 collection. Courtesy of Linda Loudermilk
Eco-fashion extraordinaire
Linda Loudermillk is no stranger to TreeHugger -- we've covered
Loudermilk Men, her hand-tailored
Luxury-Eco line, her
denim collection, and named her one of our
Best Sustainable Designers. We first saw her spring 2010 collection at the
NOW Showcase in New York, where she told us about her spiritual experience with nature that continues to inspire her collection. Click through for photos of her vegan silk -- harvesting silk without killing the silkworm, bamboo, and organic cotton creations -- her silk tunics (above, center) have us wishing we could spring forward to summer, now. ...

Lizz Wasserman showed
Popomomo's (short for post-postmodern movement) Spring 2010 collection -- the confluence of geometric details, cutout shapes, pops of color, and abstract prints -- during
LA Fashion on Broadway, this past week. Garments are made with
sustainable fabrics -- hemp, organic cotton, and bamboo -- in L.A., click through for photos from the installation:
Popova & the Constructivists. ...

Don some do-gooding duds for the
350 International Day of Climate Action with organic cotton t-shirts.
Click through to purchase and folks in
New York: please plan your day accordingly for the BROOKLYN BRIDGE WALK.
When: Saturday, October 24th, 2009 at 12pm
Where: Manhattan side of the Brooklyn Bridge (there is an open plaza area across from the entrance to the bridge)...

Choosing
clothing made of sustainable materials should not mean a complete change of lifestyle, which is why
Elroy designs for living. The company works to ensure that they include pieces that are better versions of what we may already have in our closets, along with chic, unexpected wonders that just might become our new favorites. ...

The name Gale Parker might not ring a bell, but we are willing to bet that you've probably heard of
Yves Saint Laurent, Valentino and perhaps Andy Warhol. Well, she's right up there with them when it comes to fashion, and now she's taking her icon status and fashion-forward style into the eco-fashion world. But will mere mortals be able to afford it?
Eco-fashion these days may be fashion forward, but it is far from perfect. There is always something missing - too expensive, sizes don't quite fit right, clothes wear out too quickly, not enough variety in the cuts or styles, and on and on and on. Now, if someone, say, spent the last 25 years in the fashion world, with some of the biggest names, and was even a fashion muse for YSL and Valentino, would they maybe be able to get it right? Would they be able to blend beautiful colors with trendy styles to
give your bland wardrobe a little pop, without busting your wallet? ...
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