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Business Unusual. Nau Close Doors, Then Releases Summer 08!

by Warren McLaren, Sydney on 05.12.08
Fashion & Beauty

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Barely a week after eco-clothier Nau saddened green hearts by announcing they were winding up, they have released what we assume was to have been their Summer 08 line. A collection of new pants, shorts, capris, and shirts. Along with some new brighter hues that add a little zing to their otherwise subtly toned colour palette. Mostly in certified organic cotton or recycled polyester. All still at 50% off.

And it seems that the closing down clearance is going gangbusters. We’re reliably informed that sales have been 2.5 times greater than their previous records (and they did have 50% off sales before.) A pity it’s all too late. Reading the 70+ comments on the Nau blog, it appears that the company’s green product and ethos certainly touched a heap of people. There are even calls from other green leaning businesses for a customer buyout. ::Nau

Read more: Business Unusual. Nau Close Doors, Then Releases Summer 08!

Doors Closing Nau: Iconic Eco-Business Winds Up

by Warren McLaren, Sydney on 05. 3.08
Fashion & Beauty

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Today is a very sad day. For Nau announced they are winding up. The Portland, Oregon based outdoor lifestyle apparel company has been unable to secure the necessary venture capital to continue operations as a start-up business.

Having got off the phone today with Ian Yolles, one of the original founders, I doubt very much there has been a dry eye in the Nau house. Obviously as the capital investment market lost its courage in the face of current uncertain financial times in the US, things became, as Ian put it “tenser and tenser.” But he had nothing but praise for the staff of Nau who have shown, “an amazing commitment and spirit right up to the end. There has been this strong sense of hopefulness....” He pauses, then continues, the emotion palpable even down the phone, “... that something good would happen.”

Read more: Doors Closing Nau: Iconic Eco-Business Winds Up

YKK Recycled and Biodegradable Zippers

by Warren McLaren, Sydney on 05. 2.08
Fashion & Beauty

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YKK of Japan are huge, last year having net sales of $6,300 million USD (if my currency conversions are correct). They make the zippers which appear on most quality brands the world over. Well, they do have over 250 plants in nearly 70 countries. And they have a well earned reputation for quality. It is pleasing to note that most other major multinationals YKK are making some effort to green their operations.

On the product side they offer the Natulon zipper (left) made from recycled PET polyester. Then there is the ReEarth zipper which is comprised of corn and other plant materials. Placed in an appropriate composting environment the zipper will begin to biodegrade. This image on the far right is the result of about 140 days snuggling up to soil micro-organisms.

Read more: YKK Recycled and Biodegradable Zippers

Sore Bum from Cycling? Wear Greenknickers!

by Petz Scholtus, Barcelona on 05. 1.08
Fashion & Beauty

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All Sarah and Rose from Greenknickers are waiting for these days is sunny weather as there is no more sore bottom excuses not to get on your bike! The girls have designed special padded boxers and knickers that look as sexy as the rest of their collection (see here, here and here) to encourage their customers to cycle more. (more about these and lucky wedding lingerie after the jump)

Read more: Sore Bum from Cycling? Wear Greenknickers!

Book review: Sustainable Fashion & Textiles - Design Journeys

by Leonora Oppenheim, London, UK on 04.29.08
Fashion & Beauty

sustainablefashionandtextiles.jpg Over the last year there has been a relative rush of books on eco and ethical fashion published in the UK. We think this is an excellent indicator of the public’s awareness of how, what, where and whom produced the clothes in our closets. First was Tamsin Blanchard’s Green is the New Black and Mathilda Lee’s Eco-Chic. Then most recently Kate Fletcher’s Sustainable Fashion and Textiles: Design Journeys and Sandy Black’s Eco-Chic: The Fashion Paradox (review coming soon).

For all students of new subjects it’s often sensible to start with the general overview and then, as knowledge and interest increase, start digging into the more complex layers. Fortunately the order in which these books have arrived on the shelves has enabled us to do just that. The clear and simple journalistic approach of Blanchard and Lee’s books got us off to a good start and now Kate Fletcher takes the reader into deeper waters with her wealth of experience and knowledge built up over the last 15 years working within the textiles and fashion industries.

Read more: Book review: Sustainable Fashion & Textiles - Design Journeys

Adidas Goes Guerilla Gardening

by Bonnie Alter, London on 04.21.08
Fashion & Beauty

adidas-grun-guerilla-gardens.jpg Here's an ad campaign for Adidas new eco range, Grun, that is bringing together quite a few green concepts into one curious melange. First we've got the product--Adidas has a a new line of shoes which are made from recycled and natural materials. They are also making clothing from hemp and bamboo; the new Reground range is fully biodegradable, including the first ever completely biodegradable zipper. Their Recycled line is made of materials such as old tires. Then the advertising and green link: they have joined up with dazed & confused (magazine) to encourage people to do guerilla gardening in grim and ugly places; swapping spray cans and tags for seeds and bulbs. Submit a picture of your efforts and the ten winners get a discount on any Adidas gear.

Then they have added a sculptural "art" element--this sinister looking "hand" (pictured) made of wicker and wire is 12 feet high and is perched on a shop roof, overlooking a busy street in London's hip east end, as part of the promotion. Another creation, now gone, was a skip full of flowers. They are planning ten more of these around town. It's all interesting, but what it adds up to is a bit of a confusing mish mash of green elements. :: Dazed

The Fur (And The Feathers) Keep Flying, Part I

by April Streeter, Gothenburg, Sweden on 04.17.08
Fashion & Beauty

Can-Fur-Be-Eco%3F.jpgJapanese designer Chie Imai has created bolero jackets for her fall '08 collection that mix fur from chinchillas with recycled polyester fabric from Teijin Ltd., and she's calling it eco-fur. Imai argues that fur is an 'ecological' product because it can be worn for generations, returns to the earth and causes "no pollution". Not even close, says the Global Action Network.

But fur is one of those slightly grey areas that is increasingly trying to get green cred. While it was undoubtedly an important weather-protective and relatively sustainable article of clothing for our forefathers (but with the fur part mostly on the inside for warmth, duh), these days more than half is factory fur - less controlled for ethical treatment of animals and cleanliness than factory-farmed chicken, beef...anything. What's more interesting than Imai's juxtaposition of fur with suposedly low-brow polyester is that Teijin's recycled product is starting to make the transition from Japanese work clothes and Patagonia underwear to fashion. Teijin currently produces around 7,000 tons of new-use polyester from old collected polyester clothes and scraps. Via ::TheJapanTimes
See also: Greenwash Watch: Fur Is Green Poster courtesy Marxchivist via flickr

Logo No Go for Nau. A Peek at Branding and Consumerism

by Warren McLaren, Sydney on 04.14.08
Fashion & Beauty

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“People see what you look like before they realise what you are like. So they judge you before they really find out your personality. So you show your personality in what you are wearing.” Such was the insight of ten year old Jessica, who participated in a Cultures of Consumption research programme, undertaken by London’s Birkbeck College. The study was looking at ‘Children, Fashion and Consumption.’ They concluded that awareness of what is ‘cool’, and what is not, was evident amongst children as young as six. And furthermore that, “logos could be significant in respect of children’s experience of social inclusion or exclusion.”

In short, our patterns of clothing consumption relate to our innate desire to belong, to be accepted by our tribe. Marketers prey on our fear of being left out. Branding can be used to get us to buy more than we need, so that we might continually ‘fit in’, that we might align ourselves with whatever our peers are currently identifying with.

Read more: Logo No Go for Nau. A Peek at Branding and Consumerism
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