Flatpack Smackdown: KitKat Vs. D. E. Sellers


JWT New Zealand

Fast Company shows us an advertising campaign from New Zealand where Kit Kat asks: "In the Kiwi summer of 2010, large crowds gathered at outdoor events and concerts. But how could we capture the imagination of this captive audience, give them a break from the ordinary and bring the iconic Kit Kat brand to life?" They answer by offering a free flatpack Kit Kat chair. But look at what is left on the wall there; probably as much wood as in the chair.
D. E. Sellers

Designer D. E. Sellers has been producing flatpack furniture for a while; the goal is always to minimise waste. He designs the chair to use every single bit of the plywood; there is nothing left to hang on the wall. That's the whole point of flatpack: to design in a way that eliminates waste in manufacture and shipping. The Kit Kat chair fails at both.

I am looking forward to seeing Sellers' new eDesk at ICFF.


The eDesk is a designer's approach to helping the developing world attain education. Humanitarian aid organizations can use the design as an open source for free.

More at D. E. Sellers

More D. E. Sellers in TreeHugger:
D. E. Sellers Introduces New Flatpack Chair
from ICFF: D.E. Sellers Flatpack Wonders
Flat Pack Magic: Emergency Stool 5 by d e s furniture

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Tags: Chairs | Flat Pack

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