Wired Zaps Zap

Wired's April issue has a few nuggets of interest; in its business trends column, Gabriel Sherman notes that "while cutting energy use and rolling out earth-friendly products may attract a growing environmentally conscious customer base, corporate profits still come largely from doing business the old, dirty way," noting that while Toyota is the acknowledged innovator in fuel-efficient hybrids, it relies on conventional trucks like the Tundra for its profits. (We have got into trouble with readers saying the same thing here and here.) He also mentions that GE of Ecoimagination fame has put billions into the petroleum industry and invests in coal fired power plants.

Available online is their evisceration of ZAP for its vaporware electric cars. "If ZAP was in any other business, the company would have been dead long ago. But they keep taking advantage of how much environmentalists want to see electric cars come to market."

Randall Sullivan writes:

"Over the years, ZAP has taken millions from investors and dealers eager to see the company's line of green cars hit the road. But that line has never materialized. Of nearly a dozen groundbreaking eco-vehicles ZAP has promised in public announcements and on its Web site, only the Xebra and its sibling, a truck version, have ever made it to market. As a result, fans of electric cars have grown disillusioned, while individuals like [dealer] Youssef have been financially devastated. What's more, investment firms around the country have become cautious about financing electric vehicles after being repeatedly misled by one of the industry's most visible companies."

::Wired

Read TreeHugger drinking Zap Kool-Aid: ZAP Reinvents the Wheel , Zap! and Lotus Team Up to Create the Zap-X, ZAP Shakes it Up at NADA: Dealers Place 2300 EV Orders and A Highway-Ready EV for Under $30000? Keep An Eye on the ZAP

Tags: Electric Vehicles

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