Trees + Community = Tree-nation

If you can't get enough of your online social networks like Facebook or Linkedin and you'd also like to see more trees on this planet, then it's time for you to join Tree-nation. The goal of this ecological project is to plant 8 million trees in the Sahara to fight climate change, desertification and poverty. With their project, they support UNEP's Billion Tree Campaign.

8 Million trees in the desert, a unique mapping technique and a growing online community is what makes this project stand out. You can buy your own tree online: choose one of 5 tree species (prices range from 10-75€), personalise it and plant it. A GPS allows you to spot your tree online anytime. Tree-nation believe that "fighting desertification is not only a good initiative that will reduce the effects of climate change, not to mention improve the lives of thousands of people, but that it can also be rewarding and fun!" The real fun starts by becoming an active member of its online community. The web site allows you to build up your personal profile by sharing photos, joining discussions, adding petitions, creating a group and last but not least exhibiting the trees you bought yourself or as a gift for that special someone.

Why 8 Million trees in Niger? This large-scale plantation of trees will increase the land's productivity and re-generate the soil which then leads to more biodiversity and the protection of endangered species. As a tree-planting project, Tree-nation also provides humanitarian aid in the long run and supports local communities with welfare, education and farming expertise.

This young company, founded by Maxime Renaudin and run by himself, his partner Andrew Pothecary and Agro-Forestry expert Aboubacar Ichaou, is based in Barcelona. As a for-profit organisation, Tree-nation's philosophy is to "use business enterprise for ecological projects. By planting your tree, you are not only investing in your own future, but also the future of others."

Jon Lerner from Tree-nation told us their latest achievement: "We recently secured a position at a Web 2.0 Conference in Berlin next month in which Tree-nation will be offering an Acacia Senegal tree to each attendee this year. Each attendee will go online and claim his or her tree, with its own unique code so that they can check back on it throughout the months and watch it grow. The prinicipal benefit of the Acacia Senegal is the 200-300 grams of resin (a type of gum) that each tree gives off, added to food products as a source of alimentation." ::Tree-nation

Tags: Barcelona | Spain

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