TreeHugger Picks: Won't Get Fooled Again




1) The Green Life published its "Don’t Be Fooled: America’s Ten Worst Greenwashers" report, which contains their list of those trying to fool us about their green efforts, documenting the scope, content and impact of the nation’s most egregious cases of greenwash in marketing and public relations. Six companies, three trade associations and one government agency were selected for the report based on comparisons of their environmental rhetoric to the reality of their environmental performance.


2) Vespa's hybrid scooters started off as an April Fool's joke, but, in a strange twist of life imitating art, we found out that Vespa really was going to develop scooters with an electric boost. Like some hybrid cars, "electric-only" mode is available for low speeds, and the batteries charge themselves from the engine while you're scooting.


3) For those of you who want water with that special something (see all of our other posts about Strange Waters for more) but have been convinced by our arguments against bottled water, we offer the Jupiter pH Water System. This US$ 945 device is "the first Water Ionizer in the world that has BioStone/Tourmaline , which generates negative-ions as soon as it makes contact with water. It activates water to assist in support of our metabolism, and circulation of blood." Whoa...two picks that fooled us, after the jump...


4) We got excited by the possibility that we could all pound away on a Cradle-to-Cradle computer keyboard -- wouldn't it be great to type on a keyboard 'til it was worn out, and then toss it in the compost heap? Turns out it was too good to be true -- just the keyboard assembly -- the tray that holds it up -- is C2C certified. Shucks.

5) At the risk of anthropomorphizing it too much, we'd say that this looks like one happy elephant! Upon further inspection, though, we figured out it was a Disney statue in Florida. Oops -- had us fooled. Still cute, though. And hopefully now we won't get fooled again.

Tags: Cradle To Cradle | Greenwashing | TreeHugger Picks