TreeHugger Picks: Green Social Networking
Social networking sites like MySpace and Facebook have exploded in popularity and changed the way that people everywhere use the internet to stay in touch and meet new people -- heck, even TreeHugger has a MySpace page. This idea hasn't been lost on other TreeHuggers and greenies, as a handful of sites have popped up that use the power of social networking on the 'net for good.
1) WorldCoolers and their desktop app is designed to give people concerned about the climate crisis the means to connect with one another, organize their efforts, and reach out to the larger community.
2) 2People is focused on creating an ongoing dialogue about global warming, and hope to create a network of 20 million climate voters by 2008, and make climate the dominant issue in the 2008 elections.
3) GUSSE combines social networking with urban sustainability to create a worldwide network people disseminating ideas about what's happening in their green corner of the world.
4) Zaadz has a formula for leverage change through social networking that goes like this: "you be the change + you follow your bliss + you give your greatest strengths to the world moment to moment to moment + we do everything in our power to help you succeed + you inspire and empower everyone you know to do the same + we team up with millions like us = we just affected billions = we (together) changed the world."
5) dotherightthing gets users together to collectively rate the performance of large corporations like Wal-Mart, Starbucks and Whole Foods, with the goal of getting companies and their executives talking to consumers.