The Do Lectures 2009 - Big Hairy Audacious Goals


All images by author. The Do Lectures tent bathed in Welsh sunshine

How do you get 100+ people from all over the world to attend a five day conference in a tent in a remote corner of West Wales? The answer is: with difficulty, but 'Big Hairy Audacious Goals' are what The Do Lectures are all about! So planes, trains and automobiles were enlisted, oceans, continents and countries were crossed, and a couple of brave souls spent several days peddling there. In short, in order to get to The Do Lectures you had to be a Doer. And wow what Doers we've met over the past five days, an extraordinary array of talent, enthusiasm, energy and passion was on show from speakers, attendees and staff alike.Watch Do Lectures Online
For those of you who couldn't be there it's impossible to recount all the salient, funny, enlightening points from all 21 speakers that we've heard over the last few days in Wales, and frankly there's no need to since each of The Do Lectures will be posted online for your own enjoyment and delight, but what we can do is highlight some of the themes that unified the amazing eclecticness of Do.

Set Yourself a Goal
There's really no better place to start than with the BHAG - yes that's the Big Hairy Audacious Goal! Creative Director Tony Davidson brought us this excellent acronym in the form of his own desire to create the 8th wonder of the world, The Golden Sundial. A structure he described as the world's tallest building turned on its side, a type of ginormous, energy generating clock crossed with a sustainable science museum. No, it's safe to say that people at Do definitely don't aim small!


Uffe Elbaeks and Tony Davidson talking about their BHAGS
From Mount Everest to the Sahara
We were then faced with BHAG's all over the place, it's the BHAG Clare and David Hieatt set themselves when they founded The Do Lectures, it's the BHAG Geoff McFetridge invented when he set out to redefine what a graphic designer is. How about Paul Deegan's idea to lead an environmental expedition to clean up Mount Everest, Uffe Elbaeks' aim to create a new education system called the Kaos Pilots and Michael Pawlyn's incredible Sahara Forest Project that is designed to reforest the desert whilst creating fresh water, food and renewable energy.

Slightly Crazy BHAGs
Professional adventurer Alastair Humphreys displayed a tendency for BHAGs that was almost unnerving. A four year bike ride around the world, running the Marathon des Sables with a broken foot and rowing across The Channel with the paraplegic soldier Major Phil Packer were some of the bigger ones. But Alastair clearly likes to challenge himself on every scale whether it's walking home for Christmas, driving through the night to get to The Do Lectures or having a cold shower every morning.


One of Alastair Humphreys' slides - about to set off in his canoe
Everyone can Do
The most important part of Alastair's talk was not the impressiveness of his achievements, but his insistence that he's just a normal guy, no super hero, no stronger, bigger or braver than anyone, just very determined and motivated. We're not encouraging you to run on a broken foot or bike around the world, but the point is that we all have dreams of what we want to do with our lives and in order to make those dreams real we need to set ourselves some seriously Big Hairy Audacious Goals! It's the BHAG of creating a better, more sustainable world for ourselves.

Stand by for the next Do Lecture 2009 Do - Stop watching T.V.

Do Lectures
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