Survey: Would You Pay More For Certified Wood?
This question came from the office of the Governor of Michigan; intern Brian Wildey is sitting up north in the middle of 8.5 million acres of forest, and writes: " I am trying to understand consumer motives and wants in regards to sustainability and furniture. Let's say we have two nightstands sitting next to each other, identical in every aspect, but one has an FSC certified stamp and the other does not. Would you opt for an FSC certified piece of furniture even if it costs more? Are there other factors that drive you towards buying the certified nightstand other than it be certified?"