Supermodels Get Nearly Naked for Climate Change (Video)

Jacob Gordon
Living / Culture
October 28, 2009



October 4th marked a day of action that spanned 181 countries and 5,200 separate events, all for the sake of one number: 350. Inspired by this colossal (and exceedingly creative) global display, a small cadre of New York models put their beautiful bodies behind the message of atmospheric salvation. In this video for 350.org, they count backward from 390 parts per million-our current carbon dioxide levels-shedding layers as they go. But they stop at 352, just shy of the mark, leaving the final glory to our imaginations.
(Video after the jump)

As if that didn't make the promise of 350 ppm look like enough of a worthy cause, here's a fun tidbit: the creator of the video, Cameron Russell (who also appears in it), is a twenty-two-year-old Columbia University student who happens to be the daughter of Robin Chase. A good buddy of TreeHugger, Chase is known for starting Zipcar and GoLoco. She's also been our victim on TreeHugger Radio, where she shared her vision for a transportation future in which our cars all communicate by mesh network.

Chase is a smart cookie, to say the least, and clearly a very supportive mother: she's the one who sent us the video, saying she endorses climate action in all its forms. Thanks, Robin!

More on the International Day of Climate Action:
The Science of 350, the Most Important Number on the Planet
Via Spectacular Aerial Art, 350.org Tells Climate Negotiatiors Time is Ticking
Desmond Tutu Endorses 350 Target
Maldives Holds Underwater Cabinet Meeting To Bring Attention to Climate Change
'We Changed the Odds Today'-350 Takes Over Times Square (Slideshow)
Readers' International Day of Climate Action Photos (Slideshow)
Bill McKibben on TreeHugger Radio

Tags: Activism | Bill McKibben | Carbon Emissions | Celebrities | Global Climate Change | Global Warming Science | Global Warming Solutions

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