Plant-A-Tree, Cool the Globe with IKEA

From serving organic food to challenging further environmental and social responsibility in its designs and business practices alike, IKEA offers more than ubiquitous flat-pack furniture and cheap shelving. As we learned earlier this week, IKEA's got some big plans surrounding their "low price — but not at any price" motto, and to kick things off, they've teamed up with American Forest to plant trees in an effort to mitigate climate change. Each IKEA store will plant enough trees (about 33,100 trees each year) to offset the annual carbon emmisions produced by IKEA staff and visitors driving to the store each year. The trees will be planted in American Forestst Global ReLeaf projects around the US. IKEA is asking its customers to lend a hand; a $1 donation gets one tree planted, and IKEA will match the first 100,000 donations. To help cool things down, visit your local IKEA store, or to donate online, visit americanforests.org and click on "Plant Trees." ::Plant-a-Tree, Cool the Globe, ::American Forests via ::Apartment Therapy: Los Angeles