Papergirl: Free Art Delivered To You - By Bicycle
In an interview Sezio asks Ronniger: "You say the works show a great range of quality and quantity. Why did you decide to make Papergirl an "open call" submission and not a juried show?"
Ronniger: I think it comes from a street art point of view. The streets are not curated either and all the work that is out there is sort of a present to the viewer, too! Through this decision the visitor of the show turns into a curator. And also, I don't want to tell anyone what he can or can't give away.
Mmm. Solid street cred. But also, the project was born as a response to the tightening of a law in 2005 that equated street posters with graffiti. The Papergirl website states:
...the idea of distributing art by bike came more from a search for new ways to bring art straight to society, and have more fun doing so, than out of fear or possible punishment.
Even without the cultural context, Papergirl is a great way for emerging artists to get their work out into the public. The concept is one that is transferrable to other cities too, as long as there are bikes and pedestrians. So far, Papergirl has been adapted to California, and is rumoured to appear in Spain soon as well. If you're sufficiently inspired, you could also start your own Papergirl collective, delivering much-needed art to the masses.