Nulethics EcoVerse

Now it's somewhat akin to 'the pot to be calling the kettle black' for me, of all people, to be pointing out spelling mistakes and typos (after all, my indiscretions in this regard are legendary), but the Nulethics' website prose is rife with them. Putting that aside we find another sports company taking to the environmental high road. Their claim to have the "industry's first high performance eco-friendly sportswear line" could be hotly contested, but as we are often saying, the more on board this bandwagon the merrier.

Their compact little range employs a fabrication the company terms 'EcoVerse.' It takes renewable, fast growing bamboo, well, a heated, pulverised version of it and bonds it to polyester fibres, 46% of which is derived from recycled drink bottles and the like. Nulethics suggest that their recycled polyester "uses 80% less energy and chemicals during the dye process." This is not your usual bamboo fabric, rather nano sized bamboo particles that have been said to improve absorption of moisture and body odour. Not unlike how charcoal carbon is used in water filters to collect the nasties.

However, Nulethics make a few claims that had us wrinkling our brow.

Like their garments are shipped in "biodegradable bags made from recycled plastic. These bags will break down while in direct sunlight or in the landfill." Mmmm. Doubt it. Plastic will degrade but not BIO-degrade, that is return to the soil. It will always be plastic dust. And secondly have never heard of a plastic that effectively breaks down in landfill. Micro-organisms, who do all the heavy lifting in breaking stuff down, avoid landfills like the plague because such environments lack oxygen and the nitrogen/carbon mix is screwed. Even the much vaunted Ingeo/Natureworks corn starch says it will only break down in high powered commercial compost facilities, not your backyard variety.

Elsewhere Nulethics list one of their green credentials as "Utilization of renewable energy sources where ever possible", without really specifying what this means. We had to dig around the site a bit more to learn that their fabric manufacturer has received an award for being the most environmentally friendly medium sized factory in Taiwan, having "eco friendly systems" including onsite wind and solar power (and even runs to rain water harvesting, recycling programs and an organic garden.)

Apparently their shipping emissions to Alberta, Canada are offset via CarbonFund.org and hang tags are made from 100% recycled materials. So good endeavours mixed in with the confusing. Like why no phone number or address is provided for the company. That doesn't seem to be overly transparent. Maybe these hiccups are just the teething issues of a new start-up. ::Nulethics.

Tags: Alberta | Bamboo | Canada | Carbon Offsets | Sports | Taiwan

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