Hilarious 'Eco Warrior' Cat Video

WWF Canada /Video screen capture

Norman the 'eco-warrior' cat may be the most environmentally-friendly cat to ever grace YouTube. He may even be more environmentally conscious than most humans.

While pondering what he could do to help the environment, Norman starts looking around the house for simple changes he can make.

WWF Canada/Video screen capture

Norman researches renewable energy like wind and solar.

WWF Canada /Video screen capture

His commitment to the environment makes him take a strict approach to energy conservation.

WWF Canada/Video screen capture

He even makes the switch to reusable bags. And we all know how much cats love paper and plastic bags.

WWF Canada /Video screen capture

Norman upscycles discarded items into cat toys, and institutes a trash sorting and recycling program in his home, among other green steps.

Watch 'Norman: Eco-Warrior'

Norman is part of advertising campaign to promote Canada's biggest grocery chain, Loblaws, committing to sourcing 100% sustainable seafood by 2013. The ad informs us that this commitment will even extend into the cat food the grocery chain carries. Which is good news because Norman only eats sustainably-sourced fish.

The hilarious ad was developed by Toronto-based ad agency John St. Advertising, and released by World Wildlife Fund Canada.

Want more garden goodness? Follow the MrBrownThumb urban gardening blog, also on G+, Facebook, Flickr and Twitter.

Tags: Advertising | Canada | Fish | Fishing | Oceans | Toronto