No Joke: Saab (Yeah, The Car Co.) Lauches Eco-Clothing Line

You're not supposed to drive naked...might be one one of the possible explanations why Saab teamed up with designer Josefin Lassbo of Reflective Circle to launch a small collection of minimalist organic and Fair Trade clothing. Too much money overflowing the coffers from runaway sales of the Saab BioPower ethanol car at home in Sweden might be another - 80 percent of new sales registered at Saab are for BioPower models.

Whatever the reason, Saab launched the "Pure BioPower Eco Clothing Collection" in New York in mid-March, showing the Saab 9-X BioHyrbrid and the Saab 9-4X BioPower Concept car along with the clothes. Reflective's Lassbo said that there's a common sensibility in her clothes and Saab's auto designs. First out will be t-shirts and jerseys, a button-down shirt and a woman's dress - all manufactured in an "ethically certified" factory. Eventually the collection will includes caps, scarves, bags and other accessories, available for sale at saab.expression.com from the end of May. Via ::Newsdesk (Swedish)