New, Luna Bike Gear For Women, By Women
Luna Sport Gear Booth at Wanderlust Festival. Image via: Author's Collection
The Luna brand is branching out from food into...bike apparel for women? Actually this marriage makes perfect sense, as we found out this weekend at the Wanderlust Festival. Plus, for all you style mavens out there, the gear comes in great colors too. You may not know, but Luna (owned by Clif Bar) has several initiatives to get women outdoors, active and trying sports that might seem "scary." In promoting these activities, Luna also sponsors a professional womens mountain biking racing team, as well as sponsors the LunaChix. LunaChix are women who love to ride mountain bikes, participate in triathalons, and just run, who volunteer to teach other women to get into these sports too.
The new line, which just launched this April, includes bike jerseys - long sleeve; short sleeve and vests; jackets, bike shorts, bike gloves, beanies, arm warmers and even racing bike seats with cool plum blossom patterns on them. The designs were created with help from the Luna Pro Team, so they just fit really well, according to LunaChix rider Karen Rehder. The jerseys are created to cover your midsection throughout your ride, and also have a panel in the back to give you full coverage across your back when your pockets are stuffed. The shorts also have a panel for additional coverage across your midsection and are made with UPF 50.
90% of the materials that go into the jerseys are made locally in the Bay Area and many of the materials come from recycled fabrics. The designs on the jerseys come from patterns taken from 200 year old Japanese wood-block art prints and include plum blossoms and crescent designs.
As a side-note, the Luna Pro Team has made a combined total of seven appearances at the Olympics and just last week won Nationals! Chix Rule! Look for more styles of gear next year to include additional sports. You can find Luna Sports Gear in bike stores across the US. :Luna Sport GearMore Biking ApparelSmartWool to Unveil a Line of Cycling ApparelBike Clothing That Doesn't Suck: How Government Does FashionEcoZoic: Cycling Clothing Made From Bamboo CharcoalBike to Work Pants: Now You See Me, Now You Don't