Moblogging IIDEX- Roger Martin on Design

We are at IIDEX, Canada's big trade-only design show, and started the morning being inspired by Roger Martin, Dean of the Rotman School of business at the University of Toronto. "the 20th century was about making stuff, and lots of it. The 21st Century will be about making things that delight users, that are produced elegantly, with the lowest posssible environmental footprint." Words that could be our new masthead. ::Rotman School

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