Instant Survey: Green Living - Sea Change or Pet Rock?

"Green Is The New Black," "Green Is The New Red, White and Blue," "Green Living: Is Sustainability the New Luxury?" April found popular lifestyle magazines and newspaper features gleefully pondering the (apparently novel) concept of living with the Earth in mind. Of course we were all thrilled with the attention that was showered upon our little project - though I can't help but wonder: was it a flash in the pan or did the latest frenzy of eco-coverage signal a new era for green living?