Harry Potter and the Almost Recycled Doorstop
When Harry Potter last hit the shelves Canadians got it printed on 100% recycled paper but according to Mike's post, "The American version, printed by Scholastic, it said to contain "some recycled paper", but the company won't say how much and it certainly is not 100%."
This time round, Scholastic has committed to "making sure 65 percent of the 16,700 tons of paper used is FSC-certified, which means the paper comes from forestlands that are managed in a socially and environmentally responsible way. Totaling nearly 22 million pounds, this is the largest purchase of FSC-certified paper to be used in a single book printing to date. Moreover, all the paper used in the printing will contain at least 30 percent post-consumer waste fiber, with much of that verified by FSC standards as well."
The Rainforest Alliance loves it: "This is a major milestone for environmental and social responsibility in the publishing industry"
Is it? We wonder why Scholastic cannot meet the standard set in Canada and the UK and go 100% recycled. And don't forget that the greenest book is the library book!
UPDATE: We learn from CNN that A "deluxe" edition of the new book, which has a first printing of 100,000, will be printed on paper that contains "100 percent post-consumer waste fiber." And that while I might be churlish, others are not: "It's great news that Ms. Rowling's American readers can enjoy the final installment of Harry Potter while playing a part in responsible forest management," said Greenpeace forest campaign coordinator Scott Paul. ::CNN