GreenTube by Greenpeace Brazil

What's more of a trademark than YouTube's red bar that indicates a video's loading and play time? This campaign by Greenpeace Brazil from a few months ago took that symbol and used it to show how elements such as biodiversity, ocean levels, and extreme conditions react to the raise in temperatures.

A simple yet powerful way to show some of the effects of climate change and invite you to take action. The campaign was created by agency Almap BBDO, which also made the not so popular Blackpixel.

Take a look at the two other videos from the campaign in the extended.

Even if, as mentioned, the campaign has been around for a while, it's still a direct and powerful message using something deeply embedded in our cultures.

If you liked these ads or enjoy green advertising campaigns, be sure to check out some of the posts below.

More green advertising:
Pee in the shower, save the rainforest
Coolest environmental advertising
Spoof Mocks ExxonMobil's Clean Energy Ads (Video)

Via Pablo Benavides' Facebook.

Tags: Advertising | Brazil | Global Climate Change | Greenpeace

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