Gisele Bundchen's new Campaign for Ipanema Supports Atlantic Forests
Photo: W Brasil agency.
Brazilian supermodel Gisele Bündchen has showed her interest in the environment before, first with a campaign that showed her wearing a water dress inviting to conserve this resource, and later with the launch of her own green blog.
Now she's back for the latest campaign of her Ipanema flip flop line, this time in a forest outfit with the aim to raise awareness on atlantic deforestation and supporting the well respected organization SOS Mata Atlantica.
How do you plant trees by selling flip flops? Found out after the jump. (Or just click through for more Gisele-licious photos and video.) Gisele Bündchen's Flip Flop Line Supporting Forest Recovery
Bündchen began designing a line of rubber sandals for the brand Ipanema last year, the first collection launched with a commented ad campaign that showed her wearing a water dress and raising awareness about conscious use of water.
For the second collection of her line, the model has chosen to support the well know organization SOS Mata Atlantica, which watches out the remaining Mata Atlantica or Atlantic Forest in Brazil. More specifically, she's supporting the program Forests of the Future, which seeks to recover gallery forest, the vegetation that surrounds rivers and streams participating in the protection of water.
Full version of the print ad for the campaign.
By a special request of the model and Grendene (owner of the Ipanema brand and also producer of Melissa shoes), SOS Mata Atlantica is planting 25,500 saplings of 100 different species to recover 15 hectares of Atlantic Forest in the Brazilian regions of Campinas and Bahia.
The so called, "Gisele Bündchen of the Future - Seeds" forest will be kept for five years by the mentioned organization with support from the sandals company until the plants are grown. And the model and brand say that by each pair of sandals sold, consumers will be helping support this project.
Even though the sandals per se are not green, Grandene claims to follow green policies recycling 99% of its industrial waste, re-using water, PVC and paint, and encouraging healthy habits in its employees.
See the entire sandals collection and find out more about the campaign on the Gisele Ipanema official website (links below).
For more on the sustainable design and culture beat in Latin America follow me on Twitter. Latin designer with a green project? Shoot me an e-mail at paula at treehugger dot com
Other Gisele Bundchen Stories
Gisele Bundchen Launches Flip Flop Line Drawing Attention to Conscious Use of Water
Supermodel Gisele Bündchen Becomes UN Environmental Goodwill Ambassador Today in NYC
Help Gisele Bündchen and Don Cheadle Plant a Forest with UNEP
Gisele Bündchen's Green Blog