From the Forums: Is Having a Soul Good for Business?

Image Credit: drz image via Flickr

ed wants your opinion:

Do "caring" companies make more profits? Korean Hyundai's offer a year ago to let buyers hand back their cars if they lost their jobs...The company's U.S. sales rose 7% last year. India's Tata Motors saw whole families killed in accidents on motor bikes, created a car, that they can afford. During a time of financial crisis, both companies are doing well. Is it because people perceive these companies as caring about their customers welfare?

Do you prefer buying from a company that seems to have your interests at hear? Join the conversation.

Tags: Corporate Responsibility


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