Ed Norton, BP Solar and the High Line

We like him for his acting and we love him for his activism. Sitting on the Board of Directors for Friends of the High Line wasn’t enough for Edward Norton, oh no. He’s also spreading his greenness to the other coast with a plan that lets celebrities help low-income families in Southern California get cheap solar power for their homes.

Norton, a Trustee of the Enterprise Foundation since 2000, negotiated with that organization, BP , and the Environmental Media Association to create the BP Solar Neighbors Program. For each celebrity who has......a solar system installed in their own home under the plan, BP donates a system to a low-income family. This can save them around $1000 on electricity each year. He concocted the idea when he had his own solar panels put in, and now Pierce Brosnan, Daryl Hannah, Danny DeVito and Rhea Pearlman, and Larry Hagman are amongst those who have jumped on board. Eco-friendly and socially responsible – that’s what we like to see. Eleven families qualified for the program last year, and higher numbers are expected for 2004.

It’s not just celebrities that can help out, either. BP donates $100 each time anyone buys a solar system after signing up through their hotline. So you LA-dwellers, get calling!

Big energy companies and big celebrities getting together to help people who aren’t celebrities go green? More of this, please! ::BP Solar, ::Enterprise Quarterly [by Kevin Kosbab]