Ecosexuals Rule Dude. Go Green, Get the Girl

It’s a phenomena, or maybe that should be pheromone, that just won’t go away. Earlier this year we had the media interest in ‘ecosexuals’, which we figured was a bit of a beat-up ‘coz as we observed on one or two occasions the green dating thing has been around for decades. But just when you thought attention had moved onto other things it’s back. New Consumer report that a UK men’s magazine, by the grand name of Nuts (warning: do not click this link in an open plan office) has apparently surveyed 1,500 women online to discover that the top ‘turn on’ women find attractive in men is 'caring about the environment’. The magazines relation expert figures that women equate eco awareness with a man who isn't selfish. 'There's something sexy about a man who recycles, it shows that he cares about more than just himself and shows he has a sensitive side and thinks about the future,' she says. New Consumer go on to note that a YouGov survey reported London men were four times less likely than women to be concerned about the environment. Which is backed up in the US by research that Kira Gould and Lance Hosey writing on Grist observed. They cited studies that show women are up to 15% more likely than men to rate the environment a high priority, and they make up 2/3rds of voters who cast their ballots around environmental issues. As we continue to say, Green is Sexy. But it seems only half the population is getting the message. Maybe the other half need to take a squiz at our guide - ::How to Green Your Sex Life.