Droog Design Turns 10

To celebrate its first decade in existence, Droog Design, that wacky Dutch design firm famous for clever ideas such as a bookshelf made of wrapping paper and a chest of drawers taken from unwanted furniture, is having a giant, international exhibition at the Gemeentemuseum in The Hague. "Simply Droog: 10+1 Years of Avant-Garde Design," which opens tomorrow, features renowned designs by the likes of Hella Jongerius, Tejo Remy, and Marcel Wanders. Common threads and criteria for the selections are essentially the same things that drive Droog's own designs: original ideas; clear and contemporary concepts; practical, simple end products; and wit and humor... That doesn't mean its all eco fun and games, but Droog's so cool, so if you happen to in the Netherlands between now and Febuary 13, you should definitely go check it out.

A bit about Droog: Founded in 1993 by Gijs Bakker and Renny Ramakers, Droog first began presenting its designs at the Milan furniture fair (Salon de Mobile). Their products were made from low-cost industrial or recycled materials. Droog is Dutch for "dry," as in wit, as well as unadorned or simple. The Droog Design collection is now encompasses international designs that are plain and practical. Their Droog specializes in designers that imbue everyday objects with humor, soul, and meaning. That's why we dig 'em. Via I.D. ::Gemeentemuseum ::Droog Design [by MO]