Does Being Green Mean More Than Just What's In The Bottle?


Clorox is going after Method for putting daisies on their packaging, even though Method apparently had daisies before Clorox even sold its Greenworks line. Method is responding with better grace and humor than many people would. Some might complain that Clorox is being overly aggressive and taking advantage of its size and deep pockets and living up to every stereotype of big evil American business. Or that being green extends beyond the product but also how you treat your people, your customers and even your competitors. Others would say that sharp elbows are part of business, get over it.


Tags: Green Packaging

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