Do You Pay More For Green?


In his post When Given the Chance, Will Consumers Pay More for Green?, Tom Szaky says "I've presented before groups of all sizes, viewpoints, and interests, from the biggest of corporations to the hippiest of the hippie, and the result is the same: I ask, if you had two similar products of equal efficacy, one green , one non green, the first costing $1, the second costing $1.05, which would you buy? 5% raise their hand for the green product."

Yet I consistently pay more for products that often don't work as well as the cheaper, non-green products, to avoid toxic chemicals that I don't want in my house.

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