Clean Air Foundation: Green Marketing Programs

Canada's Clean Air Foundation is a non-profit group of "entrepreneurs to the core" ..." dedicated to developing, implementing and managing public engagement programs and strategic initiatives that lead to a measurable improvement in air quality."

They set up ventures like keepcool.ca where one turns in old air conditioners in exchange for Home Depot gift certificates. Car Heaven, "where old cars come to a good end" (with support from GM and Imperial Oil, the lovely anachronistic Canadian name for Exxon) and others. Is it real or is it greenwashing? The prize in the Keep Cool contest is a ceiling fan, a tree, a programmable thermostat and a set of window shades, all good substitutes for an air conditioner. Sounds real to us. ::Clean Air Foundation

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