Celebrities Tell Facebook to Ditch Coal (Video)


Screengrab via Greenpeace's Facebook Page

Awhile back, Greenpeace launched a campaign against Facebook telling the company to "unfriend" coal as a power source for its data center slated to go up in Oregon. The activist group wants Facebook to publicly commit to 100% renewable energy for the thousands of servers that will keep hundreds of millions of people connected and playing Farmville. And now, the company is getting celebrities on its side, starting with this video message...


Greenpeace's Facebook fan page has 59,480 "likes" as of this writing, hoping to see Facebook bow to public pressure. In addition, the group reports that they have over 600,000 supporters showing their strength through their own Facebook groups, apps, and mailing list sign-ups.

It's an impressive number, but they'll need a whole, whole, whole lot more people on board to get Facebook to consider switching. And their goal date is this coming Earth Day. That means they need some celeb power.

While no other names are currently mentioned, I'm told that there are more eco-celebs on board beyond Begley Jr.

While the entire IT sector needs to focus on using renewable energy for data centers, and maximizing data center energy efficiency, Greenpeace is starting with Facebook because of it's ridiculous popularity, visibility, and the fact that its pending data center is HUGE. It's a smart move, and if you want to see the social networking site lay off coal, we suggest you add your thumb up to the Greenpeace fan page.

Watch live streaming video from worldeconomicforum02 at livestream.com

Follow Jaymi on Twitter for more stories like this
More on Facebook Energy Use
Facebook Could Eliminate 75% of Its Servers by Changing Their Programming Code
Facebook's Monthly Electricity Bill Tops $1 Million
Facebook 101: How to Get Started Without Wasting Tons of Energy
10 Ways to Be an Energy-Efficient Facebook User

Tags: Greenpeace | Social Media

2014 Gift Guide

WHAT'S HOT ON FACEBOOK