Care to Air Design Challenge by Levi's
Air-drying clothing is definitely the cheapest, and especially the most eco-friendly way of drying your clothes; no energy or machinery is needed. However, if you live in a small space, a rainy country or simply are a busy (or forgetful) person, line-drying can be a little impractical, or even, banned by the authorities depending on where you live (see video Drying for Freedom)! Levi's wants us to come up with a solution and will launch the Care to Air Design Challenge next week. Find the world's most innovative, covetable, and sustainable air-drying solution for clothing and win some of the $10,000 in prize money!Together with Myoo, a community that helps solve environmental and social challenges by letting participants win great prizes, Levi's wants to reduce the environmental impact of jeans and other clothes by getting more people to ditch the dryer and air-dry instead. This is the result of an extensive Life Cycle Assessment on a pair of Levi's® 501® jeans which revealed the following:
On average, almost 60% of the climate impact comes during the consumer phase. Nearly 80% of that is due to the energy intensive method we choose for drying. Levi Strauss & Co. is taking strides to bring its carbon footprint down to zero and build sustainability into everything they do - but the LCA revealed that the company needs help from consumers to make the biggest difference.
A big difference can be made by hanging your clothes out to dry. The design solution Levi's is hoping for needs to be undeniably stylish, sustainable and effective, so that it can even be applied in areas where clothed lines are banned for the sake of preserving property value and prudishness.
Projects can be uploaded to the Myoo site between June 1st and July 31st 2010, which is also when the audience's voting ends. If you need some inspiration, check out the 5 Ways To Dry With Solar and Wind Energy. ::Care to Air Design Challenge ::Myoo ::Levi's
More about Levi's
Levi's Launches Organic Brand Globally
Levi Strauss & Co Adds "Donate to Goodwill" to Clothing Care Tags
Old Jeans Get the Boot: Levi's Make Re-used Jeans Shoes