Bruce Sterling: "You Don't Have to Predict the Future When You Live In It."
Today's Washington Post features an editorial by Bruce Sterling, cyberpunk author and futurist, celebrating the arrival of the predicted glamorous green future. His credentials are (forgive the pun) sterling: his Viridian Design Movement led to the creation of Worldchanging. His message, "My Dot-Green Future Is Finally Arriving", is not entirely upbeat, but is looking forward to the future of the cybergreens.
In 1998, I had it figured that the dot-com boom would become a dot-green boom. It took a while for others to get it. Some still don't. They think I'm joking. They are still used to thinking of greenness as being "counter" and "alternative" -- they don't understand that 21st-century green is and must be about everything -- the works. Sustainability is comprehensive. That which is not sustainable doesn't go on. Glamorous green. I preached that stuff for years. I don't have to preach it anymore, because it couldn't be any louder. Green will never get any sexier than it is in 2007. Because, after this, brown will start going away.
::"My Dot-Green Future Is Finally Arriving" in the Washington Post< />