Broadcast Your Non-Profit Cause
At this year's Clinton Global Initiative, YouTube pledged $20 million over two years to kick into gear the YouTube Non-Profit Program, an initiative to encourage non-profit organizations to design and create "brand channels" to build communities, while raising awareness for their cause in a attention-deficit-plagued, media-obsessed world. (Are you still reading this?)
This dedicated area on YouTube's site will provide non-profits with a personalized channel with an embedded Google checkout donation widget. Google will be processing donations through its Checkout for Non-Profits for free, at least through the end of 2008, so 100 percent of contributions collected through the widget will go directly into the non-profit's coffers.