Boho: The Little Green Magazine That Could?
While other magazines are folding, Boho has found its eco-fashion niche. Image courtesy of bohomag.com.
Guest blogger Cara Smusiak is a journalist and regular contributor to NaturallySavvy.com's Naturally Green section.
It hasn't been a great couple of years for magazines. Venerable brands like Gourmet and Blender folded in 2009, and despite widespread love for all things green, even eco mags haven't been able to weather the storm all that well. Plenty closed up shop early in 2009, and though Organic Beauty looked promising when it launched nearly a year ago, it never really got off the ground. But a small fashion magazine is proving that a good business plan and a magazine with a niche market can thrive in a recession. One year on, Boho is beating the odds in grand, green style.Founded by stylist Gina La Morte, Boho offers up the best in green fashion and lifestyle, and it does it in a beautifully styled green magazine printed on 100 percent post-consumer recycled paper with soy-based inks. The design of the magazine and the products featured in it are most definitely bohemian, but it's a polished version, much like the boho fashions on the runways in Paris or New York.
Great Green Fashion
The "recycled restyled reused" section in the front of Boho does a fantastic job of showcasing green fashion. Past issues have featured bangles made from skateboards, and a bag made from a vintage jacket.
The "easy to be green" section likewise highlights eco-friendly fashions and accessories, as well as tips for going green without radically changing your life.
The fashion spreads showcase green fashion designers who are working with eco-friendly fabrics, and handmade accessories. While the prices aren't what you'd find in Wal Mart or Target, they aren't outside the realm of reality, which can be a problem with some eco-friendly designers.
A Magazine for Stylish Mindful Living
One of the best things about Boho is its focus on finding your own personal eco style. It doesn't preach or demand -- the experience is more akin to chatting with an old friend about all the great ways you can green your everyday life.
While Boho features great products and designers, it's not your typical consumer magazine. There are the expected sections on beauty, fashion, home decor, health and wellness, organic eating and cooking, green celebrities, and handmade artists and artisans, but "seed" and "dream," which focus on inspiring and encouraging stories, offer another level of interest. It's almost a stylish guide for holistic or mindful living.
Boho also encourages readers to make a difference in the world, transforming it from a mere lifestyle magazine to a source of inspiration for positive change. In the first issue, Boho challenged readers to be more generous, suggesting simple acts of kindness such as paying the toll for the person behind you, taking an elderly person out to lunch, or babysitting for a busy mom.
This unique mix of beautiful, spiritual, and philanthropic living is perhaps what has made Boho a success when so many other magazines are struggling to stay afloat.
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