Apple Releases 8GB (RED) iPod nano

Last time we mentioned the Product RED iPod, the comments box filled up with chatter about how green an MP3 player might or might not be. If that's your interest check out this recent post, which more directly relates to that issue. This time around, maybe we could focus instead on the reason for the RED branding in the first place. Part of the program's manifesto reads, "All things being equal. And they are not. As first world consumers, we have tremendous power. What we collectively choose to buy. or not to buy, can change the course of life and history on this planet." So far about $ 6.25 million USD of RED money has gone to Rwanda to buy anti-retroviral treatment for HIV/AIDS infected children and adults. $4 million USD has gone to Swaziland for similar purposes, with a chunk also being used for feeding and schooling of orphans. According to Apple, "Customer response to the iPod nano (PRODUCT) RED Special Edition has been off the chart." So a month after launching the 4GB music player under the program, they've now added a 8GB one as well. $10 from each sale goes to RED and thus to its operative on the ground in Africa - Global Fund. ::Apple RED iPod Nano, via MacNewsDaily.

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