Another Year, Another Exploitative PETA Superbowl TV Ad
Screengrab from PETA ad
It's becoming a yearly tradition -- PETA submits a TV ad of scantly clad women reveling in their love of vegetables, the networks are reluctant to air it, and the whole debacle gets labeled 'controversial'. But does anyone else just find the whole marginally sexually exploitative enterprise exhausting more than anything else? Can someone ask PETA to move on from these predictable promo campaigns already? I realize that by virtue of featuring their video here, and even bringing it up at all, I suppose I'm contributing to the problem. But I mean, just look at this thing: (Disclaimer: those offended by women rubbing vegetables upon their bikini-clad bodies, or upset by a distinct lack of quality of any kind, do not view the following)
This just looks lazy -- I know it was stitched together from outtakes from last year's equally ridiculous ad. But I have a sneaking suspicion that PETA just threw it at the networks to get it rejected, and bask in a little bit of that hard-won "controversy" they're always so intent on seeking. There's no word yet on whether the thing will air or not.
I'm not even going to comment on why the whole endeavor is exploitative (it is) -- too many other folks have done a better job of that than I could. And I wouldn't have a problem with the otherwise pointless proceedings if PETA's inane stunts didn't get lumped in with the rest of the green movement, marginalizing plenty of hardworking, rationally-minded folks in the process. Not all environmentalists and vegetarians want to rub carrots on their naked bodies. I promise.