Women Managers Make Greener Business Decisions

A new battlefront has opened on the struggle for equal employment opportunities for women:

Female decision makers are more environmentally-conscious than males.
This is the conclusion of the first of an annual series of surveys to benchmark green business technology purchasing trends in the U.S., conducted by Hansa-GCR under the sponsorship of several companies, including Xerox. The survey also concludes:
Green has arrived as a business issue.
"Green" is good for business and image
The survey found that 64% of respondents agree with the statement that being perceived as green helps their brand. Only 9% disagreed (we'd like to meet those managers!) While that may come as no surprise, the reassuring finding in this study is that decision makers valued real actions over mere commitment to action. It is no longer sufficient to have a "commitment to product stewardship". Responsible managers put emphasis on
  • supporting conservation and recycling,
  • offering environmentally conscious products, and
  • carbon footprint reduction.
52% believe that their supply chain's environmental impact is part of their own impact.

No recognized industry leaders among tech companies
"None" and "other" win the awards for the technology companies that first come to mind as green leaders. In a similar vein, no green organization (such as greenpeace, wwf, nature conservancy, leed, etc) scored as a real leader in "relevance and leadership on green or environmental issues in technology".

Benchmarking green business technology purchasing trends
The survey polled 600 respondents, screened to ensure influence in supply chain decisions. Half of the respondents represent small to midsized companies (100 - 999 employees) and the other half work for enterprise-scale companies (>1000 employees).

More on Green Business
A Seat at the Roundtable: Green Insights From Members of Business Roundtable - Featuring Ursula M. Burns, President, Xerox Corporation
Greenhushing Doesn't Help Anyone: Why Green Business Should Speak Up
Good For Green Business: Legit Survey Says Green is Not a Fad
New York Times on Green Business
GCR Insight Free Summary
Hansa GCR Green TechPulse '08
More on Green Gender Wars
Are Women Greener Than Men?

Tags: Carbon Footprint | Corporate Responsibility | Eco-Friendly Office | Greenwashing

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