Why Is Business Blind to the Potential Profits from Sustainability?
R. Paul Herman has an interesting and thorough piece on Huffington Post questioning why businesses aren't more proactive about sustainability when it helps the bottom line. It's a topic often brought up here on TreeHugger.
"Scientists and economists estimate that climate change itself could cause drops of 5% or more of global GDP. Yet those same scientists also estimate that investing in solutions now to stem climate change effects could more than halve that to only a 2% GDP drop. By making transportation, manufacturing, and agriculture more energy- and carbon-efficient, we can avoid economic disaster and make our planet healthier."
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