Today on Planet 100: Eco-Brand Confusion (Video)


Watch the full size video on Planet Green

Could you pick the true green brands from a mass of greenwash? If you are like most consumers, a new survey shows, probably not. Organized by New Scientist, the survey asked 30,000 shoppers to rate brands based on their "greeness." The sample group was most successful rating technology brands, but overall showed that consumers are confused about the true environmental impact of their favorite companies.

More about this episode of Planet 100
Planet 100 on Planet Green
Read more about green consumerism:
Stop the Presses: Green Consumerism Exposed
The Ying-Yang of Ecological Consumerism
TreeHugger Talks With James Gustave Speth: Green Consumerism, Taking Action & What Comes After Capitalism
Ethical Shopping Shows How Rich You Are

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