The New Pepsi Challenge: Beating Coke to Produce A 100% Petroleum-Free Plastic Bottle
Pepsi unveiled a new bottle yesterday: the first of its kind, the company says, to be made entirely from plant materials, which include switch grass, pine bark, and corn husks.
While Coca Cola has been pushing its PlantBottle, made from 30 percent plant materials, it said it would be several years before that level would reach 100 percent. Pepsi, however, will test the 100-percent plant-based (and recyclable) bottles in 2012. "We've cracked the code," said Rocco Papalia, senior vice president of advanced research at PepsiCo.Eventually, potato scraps, orange peels, oat hulls and other leftovers from Pepsi's food business will also be used in the bottles, which are said to look and feel just like the regular plastic bottles we're used to.
Environmental groups are taking note. AP quotes Allen Hershkowitz, a senior scientist at NRDC: "This is the beginning of the end of petroleum-based plastics... When you have a company of this size making a commitment to a plant-based plastic, the market is going to respond."
More on soft drinks and sustainability
Pepsi Gets Greener--If You Must Drink Soda from Vending Machines
Odwalla Juice Transitioning to 'PlantBottles' - HDPE Plastic From Plant-Based Materials
Heinz to Adopt Coca Cola's "PlantBottle"
Can 10 Million Green Vending Machines Keep Coke Cool?