Scryve Set to "Become the Zagat of the Environmental and Social World"


Scryve is a green ranking for companies so that you can quickly and easily see how businesses rank in greenness, and compare companies to make more environmentally conscience purchasing decisions without having to spend hours looking up company info and doing your own analysis.

As the creators say, they're set to be the Zagat of greenness.

Basically, you can search their site or download a widget you can install so that a ranking pops up on the website you're visiting. Read on for more about how their ranking works, how you can utilize their database, and how you can get them $40k to expand green rankings. How Scryve Works
Scryve's ranking is based on a 1-10 scale, with 1 being the worst and 10 being the most green. Based on a company's environmental and social records, they're given a number. A user will see the ranking number, and can read more details about why the company earned, say, a 5. Readers are given a "big picture narrative" rather than intricate details about the company's history, making at-a-glance reference easier.

Scryve Generalizes the Details for Quick Reference
If you're searching for highly personalized info about the company, this isn't the tool for you. It's really more for quick reference and comparison. The information provided in each area that is used for ranking is boilerplate. You'll get the same write up for the same ranking in certain areas - basically telling you the gist of what they're doing in that area that earned them their number. They don't go into detail about specific actions or policies for each company - which is perfectly understandable considering they already have thousands of rankings and are working on ever expanding their database. It'd take countless hours to keep on top of highly personalized info for each company in the database.

If you're shopping for a pair of pants but don't like the low ranking of the company you're browsing from, Scryve will give you alternative companies that have similar products and higher rankings so you can make a greener purchase.

How Scryve Gets Their Info
Scryve gets its ranking info from KLD, a major investment research firm. Scryve boils down the info and ranks the company, highlighting the good and bad about the company's actions and policies. The rankings are updated regularly, so as companies improve their actions, their ranking goes up.

And all of this happens so you can quickly and easily know where companies stand when it comes to environmental and social issues.

Like it? Want to help Scryve win $40k?
WIRED is having a contest and 5 companies have been selected to compete for the prize. All you have to do is go to WIRED's website, check out the videos from the companies, and vote for who you like best. Scryve, of course, is among them and we really like what they're doing. If you do too, you can lend them your vote.

More on Green Shopping Assistance:
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Holiday Gift Guide 2008: Give Green to Save Green

Tags: Corporate Responsibility | Ethical | Product Service Systems | Shopping

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