Repower America New 'Solar' Ad From the WE Campaign (Video)


New Ad Calls for Investment in Clean Energy to Help America Transition off Dirty Coal, Foreign Oil

The "We" Campaign is launching a new national TV ad, called "Solar" calling for continued major investment in solar energy. It's the latest in a series of ads that from the org's (we can) "repower America" campaign targeting 100 percent clean energy in 10 years through upgrades in energy efficiency, wind power and plug-in cars. The shiny new solar ad spot from the WE Campaign

The ad, titled "Solar," explains how harnessing the power of the sun — as the American West is "the Saudi Arabia of solar power" — can both drive the national movement away from dirty fossil fuels and create good-paying jobs that cannot be shipped overseas. The script of the commercial relies on studies showing that the resource potential of solar energy is so vast that a parcel of land in the Southwest, 96 miles on a side, could power America's entire electricity system. Says WE:

Before a joint session of Congress last week, President Obama expressed strong support for growing our economy by repowering America, calling for American leadership and innovation in clean energy technologies and for a national energy policy that shifts emphasis away from the dirty fuels of the 20th century.

Specifically Obama said:

We invented solar technology, but we've fallen behind countries like Germany and Japan in producing it. It is time for America to lead again. To truly transform our economy, to protect our security and save our planet from the ravages of climate change, we need to ultimately make clean, renewable energy the profitable kind of energy.

A taste of Solar, wee bit of the new WE ad

As the ad begins, the camera pans from a giant array of solar thermal panels to an actress portraying a solar plant employee.

"You're looking at the Saudi Arabia of solar power," she says, "right here in the American West."

Contrary to the oil lying under the Arabian sands and seas, the power of the sun, the ad continues, "won't run out or kill our planet," but instead will create "more jobs here [in the U.S.] instead of sending more money overseas."

Repower America
via EcoWonk