Message Trumps Medium: Five Sort Of Green Billboards
David Ogilvy, the founder of Ogilvy and Mather, wrote: "I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard." To an earlier post on billboards, commenter Todaystoptrend wrote: "There are no acceptable billboards! Please rethink your position!" There is a survey in this for another day, but one must admit that some of them are clever. As McLuhan might have said: Hate the medium, love the message.Billboards with a Green MessageSolar Powered Billboard Wins Prize feeding power to its neighbours.
It's Not A Billboard, It's a Power Plant although many of our readers think its neither, but a photoshop job.
Pedal Power Lights LED Billboard -a campaign to show how energy-efficient LED lights are.
Billboard Made of Lettuce Grows On You but it is still McDonalds.
Hacked BillboardsThe Billboard Liberation Front smelled opportunity here. Quote of the Day: David Ogilvy on BillboardsImagined BillboardsBrendan O'Grady imagined inhabiting the structure of a billboard. Urban Intensification: Inhabiting Billboards