Mainstream America Unmoved By Green Marketing

Green marketing messages are falling on deaf ears, with most of Americans completely ignoring the eco-angle of the ads. That's according to a new study Ogilvy Earth.

Sustainable Business has the break down, including why 66% of Americans are considered "Middle Green" yet no one is effectively marketing to them. Follow Jaymi on Twitter for more stories like this
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Tags: Consumerism | Corporate Responsibility